AI Ethics in Targeted Advertising
( 24 Modules )

Module #1
Introduction to AI Ethics in Targeted Advertising
Overview of the course, importance of AI ethics in advertising, and how it affects individuals and society.

Module #2
History of Targeted Advertising and AI
Evolution of advertising, rise of AI, and how they converged to create targeted advertising.

Module #3
Fundamentals of AI in Advertising
Basics of machine learning, natural language processing, and computer vision in advertising.

Module #4
Data Collection and Privacy
How advertisers collect data, privacy concerns, and regulations like GDPR and CCPA.

Module #5
Bias and Discrimination in AI-Driven Ad Targeting
Types of bias, how they arise, and impact on marginalized groups, including gender, race, and age.

Module #6
Fairness and Transparency in Ad Targeting
Measuring and achieving fairness, transparency in AI decision-making, and explainability techniques.

Module #7
Ethical Considerations in Ad Creative Development
Incorporating ethical principles in ad design, messaging, and visual representation.

Module #8
AI-Powered Influencer Marketing and Authenticity
Rise of influencer marketing, AIs role, and maintaining authenticity in sponsored content.

Module #9
Dark Patterns and Deceptive Advertising
Manipulative design patterns, deceptive tactics, and regulatory efforts to combat them.

Module #10
Children and Vulnerable Populations in Targeted Advertising
Protecting children, seniors, and vulnerable groups from exploitation and harm in targeted ads.

Module #11
Environmental Impact of AI-Driven Advertising
Carbon footprint, energy consumption, and sustainability in the digital advertising supply chain.

Module #12
AI Governance and Regulation in Advertising
Overview of current regulations, industry self-regulation, and emerging governance frameworks.

Module #13
Human Rights and AI-Driven Advertising
Intersection of human rights, AI, and advertising, including freedom of expression and non-discrimination.

Module #14
Ethical Decision-Making in AI-Driven Advertisements
Frameworks for ethical decision-making, value alignment, and moral dilemmas in AI advertising.

Module #15
Case Studies:AI Ethics in Targeted Advertising
Real-life examples of AI ethics successes and failures in targeted advertising, including lessons learned.

Module #16
Designing Ethical AI Systems for Advertising
Technical approaches to designing AI systems that prioritize ethics, fairness, and transparency.

Module #17
Human-AI Collaboration in Advertising
Designing AI systems that augment human decision-making, ensuring accountability and oversight.

Module #18
Auditing and Accountability in AI-Driven Advertising
Measuring and ensuring accountability in AI-driven advertising, including auditing and assessment frameworks.

Module #19
Public Perception and Trust in AI-Driven Advertising
Understanding public concerns, building trust, and promoting transparency in AI-driven advertising.

Module #20
Future of AI Ethics in Targeted Advertising
Emerging trends, challenges, and opportunities in AI ethics, and their impact on the advertising industry.

Module #21
Addressing AI Ethics in Advertising:A Multistakeholder Approach
Roles and responsibilities of advertisers, tech companies, policymakers, and civil society in shaping AI ethics in advertising.

Module #22
Building an Ethical AI Advertising Ecosystem
Creating an ecosystem that prioritizes ethics, fairness, and transparency in AI-driven advertising.

Module #23
Implementing AI Ethics in Advertising:Challenges and Opportunities
Practical considerations for implementing AI ethics in advertising, including technical, organizational, and cultural barriers.

Module #24
Course Wrap-Up & Conclusion
Planning next steps in AI Ethics in Targeted Advertising career

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AI Ethics in Targeted Advertising ( 24 Modules )

AI Ethics in Targeted Advertising
( 24 Modules )