AI in Marketing
( 25 Modules )

Module #1
Introduction to AI in Marketing
Overview of the course, importance of AI in marketing, and what to expect

Module #2
What is Artificial Intelligence?
Definition, types, and applications of AI in business and marketing

Module #3
History of AI in Marketing
Evolution of AI in marketing, key milestones, and industry developments

Module #4
Machine Learning Fundamentals
Basics of machine learning, supervised and unsupervised learning, and model training

Module #5
Deep Learning Fundamentals
Introduction to deep learning, neural networks, and applications in marketing

Module #6
AI in Customer Service
Chatbots, virtual assistants, and AI-powered customer support

Module #7
AI-driven Content Generation
AI-generated content, natural language processing, and content creation tools

Module #8
Predictive Analytics and Modeling
Using AI for predictive modeling, customer segmentation, and targeting

Module #9
AI-powered Sentiment Analysis
Analyzing customer sentiment, opinion mining, and reputation management

Module #10
AI in Email Marketing
Personalization, automation, and optimization of email campaigns using AI

Module #11
AI-driven Social Media Marketing
AI-powered social media listening, monitoring, and engagement strategies

Module #12
AI in Search Engine Optimization (SEO)
AIs impact on SEO, search rankings, and content optimization

Module #13
AI-powered Pay-Per-Click (PPC) Advertising
AI-driven PPC campaign optimization, bid management, and ad copy creation

Module #14
Marketing Automation with AI
Using AI for marketing automation, workflows, and lead nurturing

Module #15
AI and Sales Enablement
AI-powered sales enablement, lead scoring, and opportunity identification

Module #16
AI-driven Account-Based Marketing
AI-powered account targeting, personalization, and engagement

Module #17
Measuring AIs Impact on Marketing Performance
Metrics, KPIs, and attribution modeling for AI-powered marketing initiatives

Module #18
AI Ethics and Bias in Marketing
Addressing ethical concerns, bias, and fairness in AI-powered marketing

Module #19
AI-powered Marketing Attribution
Using AI for attribution modeling, credit allocation, and ROI measurement

Module #20
AI-driven A/B Testing and Experimentation
AI-powered A/B testing, multivariate testing, and experimentation

Module #21
AI in Influencer Marketing
AI-powered influencer identification, selection, and campaign optimization

Module #22
AI-driven Content Recommendation
AI-powered content recommendation engines for personalized customer experiences

Module #23
AI in Marketing Strategy and Planning
Integrating AI into marketing strategy, goal-setting, and budgeting

Module #24
Building an AI-Ready Marketing Team
Upskilling, reskilling, and organizational design for AI adoption

Module #25
Course Wrap-Up & Conclusion
Planning next steps in AI in Marketing career

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AI in Marketing ( 25 Modules )

AI in Marketing
( 25 Modules )