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10 Modules / ~100 pages
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~25 Modules / ~400 pages
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AI in Marketing
( 25 Modules )

Module #1
Introduction to AI in Marketing
Overview of the course, importance of AI in marketing, and what to expect
Module #2
What is Artificial Intelligence?
Definition, types, and applications of AI in business and marketing
Module #3
History of AI in Marketing
Evolution of AI in marketing, key milestones, and industry developments
Module #4
Machine Learning Fundamentals
Basics of machine learning, supervised and unsupervised learning, and model training
Module #5
Deep Learning Fundamentals
Introduction to deep learning, neural networks, and applications in marketing
Module #6
AI in Customer Service
Chatbots, virtual assistants, and AI-powered customer support
Module #7
AI-driven Content Generation
AI-generated content, natural language processing, and content creation tools
Module #8
Predictive Analytics and Modeling
Using AI for predictive modeling, customer segmentation, and targeting
Module #9
AI-powered Sentiment Analysis
Analyzing customer sentiment, opinion mining, and reputation management
Module #10
AI in Email Marketing
Personalization, automation, and optimization of email campaigns using AI
Module #11
AI-driven Social Media Marketing
AI-powered social media listening, monitoring, and engagement strategies
Module #12
AI in Search Engine Optimization (SEO)
AIs impact on SEO, search rankings, and content optimization
Module #13
AI-powered Pay-Per-Click (PPC) Advertising
AI-driven PPC campaign optimization, bid management, and ad copy creation
Module #14
Marketing Automation with AI
Using AI for marketing automation, workflows, and lead nurturing
Module #15
AI and Sales Enablement
AI-powered sales enablement, lead scoring, and opportunity identification
Module #16
AI-driven Account-Based Marketing
AI-powered account targeting, personalization, and engagement
Module #17
Measuring AIs Impact on Marketing Performance
Metrics, KPIs, and attribution modeling for AI-powered marketing initiatives
Module #18
AI Ethics and Bias in Marketing
Addressing ethical concerns, bias, and fairness in AI-powered marketing
Module #19
AI-powered Marketing Attribution
Using AI for attribution modeling, credit allocation, and ROI measurement
Module #20
AI-driven A/B Testing and Experimentation
AI-powered A/B testing, multivariate testing, and experimentation
Module #21
AI in Influencer Marketing
AI-powered influencer identification, selection, and campaign optimization
Module #22
AI-driven Content Recommendation
AI-powered content recommendation engines for personalized customer experiences
Module #23
AI in Marketing Strategy and Planning
Integrating AI into marketing strategy, goal-setting, and budgeting
Module #24
Building an AI-Ready Marketing Team
Upskilling, reskilling, and organizational design for AI adoption
Module #25
Course Wrap-Up & Conclusion
Planning next steps in AI in Marketing career


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