Advanced Argumentation and Persuasion
( 24 Modules )

Module #1
Introduction to Advanced Argumentation and Persuasion
Overview of the course and importance of effective argumentation and persuasion in personal and professional life

Module #2
Understanding Audience Analysis
Identifying and understanding target audience, their needs, and motivations

Module #3
The Power of Storytelling
Using narratives to persuade and engage audiences

Module #4
Ethos, Pathos, and Logos:The Aristotelian Triad
Understanding the modes of persuasion:credibility, emotional appeal, and logical reasoning

Module #5
Cognitive Biases and Heuristics
Recognizing and overcoming biases and mental shortcuts in persuasion

Module #6
The Role of Emotions in Persuasion
Harnessing emotions to persuade and motivate

Module #7
Advanced Argumentation Structures
Using complex argumentation structures, such as Enthymemes and Toulmins Model

Module #8
Counterarguments and Refutations
Anticipating and responding to opposing views

Module #9
Fallacies and Misconceptions
Identifying and avoiding common logical fallacies

Module #10
The Art of Asking Questions
Using questions to persuade, gather information, and clarify arguments

Module #11
Visual and Multimodal Argumentation
Using images, videos, and other multimedia to support arguments

Module #12
Digital Persuasion
Using social media, email, and other digital platforms to persuade

Module #13
Cross-Cultural Persuasion
Adapting arguments for diverse cultural and linguistic contexts

Module #14
Persuasive Writing
Crafting effective written arguments for various audiences

Module #15
Public Speaking for Persuasion
Delivering persuasive speeches and presentations

Module #16
Persuasive Data Analysis
Using data to support arguments and persuade

Module #17
Addressing Complexity and Uncertainty
Persuading in the face of ambiguity and uncertainty

Module #18
Advanced Persuasion Techniques
Using advanced techniques, such as framing, priming, and implicit persuasion

Module #19
Ethical Considerations in Persuasion
Navigating ethical dilemmas in persuasion and argumentation

Module #20
Case Studies in Persuasion
Analyzing and learning from real-world examples of effective persuasion

Module #21
Persuasion in Special Contexts
Persuading in unique contexts, such as crisis communication, conflict resolution, and negotiations

Module #22
Advanced Persuasion in the Workplace
Persuading in professional settings, such as meetings, presentations, and emails

Module #23
Persuasion in Personal Relationships
Persuading in personal relationships, such as with family, friends, and romantic partners

Module #24
Course Wrap-Up & Conclusion
Planning next steps in Advanced Argumentation and Persuasion career

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Advanced Argumentation and Persuasion ( 24 Modules )

Advanced Argumentation and Persuasion
( 24 Modules )