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WIZAPE
Apprentice Mode
10 Modules / ~100 pages
Wizard Mode
~25 Modules / ~400 pages

Advanced Content Creation and Curation
( 30 Modules )

Module #1
Introduction to Advanced Content Creation and Curation
Overview of the importance of content creation and curation in digital marketing, and what to expect from this course.
Module #2
Understanding Your Target Audience
How to research and understand your target audience, including demographics, pain points, and content preferences.
Module #3
Defining Your Content Strategy
How to develop a comprehensive content strategy that aligns with your business goals and target audience needs.
Module #4
Content Formats and Types
Exploring different content formats and types, including blog posts, videos, podcasts, social media, and more.
Module #5
Advanced Blogging Techniques
How to take your blogging to the next level, including SEO optimization, content repurposing, and guest blogging.
Module #6
Visual Content Creation
How to create engaging visual content, including infographics, videos, and photography.
Module #7
Audio Content Creation
How to create high-quality audio content, including podcasts, audio interviews, and voiceovers.
Module #8
Video Content Creation
How to create engaging video content, including scriptwriting, filming, and editing.
Module #9
Social Media Content Strategy
How to develop a social media content strategy that drives engagement and conversions.
Module #10
Content Repurposing and Upcycling
How to breathe new life into existing content, including repurposing, upcycling, and updating.
Module #11
Content Curation Fundamentals
Introduction to content curation, including the benefits, types, and best practices.
Module #12
Finding and Evaluating Curated Content
How to find and evaluate high-quality content from other sources, including blogs, news outlets, and social media.
Module #13
Creating Engaging Curated Content
How to create engaging curated content, including roundups, lists, and summaries.
Module #14
Content Attribution and Ethics
The importance of proper attribution and ethics in content curation, including copyright law and fair use.
Module #15
Measuring and Analyzing Content Performance
How to measure and analyze the performance of your content, including metrics, tools, and benchmarks.
Module #16
Content Optimization and Refining
How to refine and optimize your content based on performance data, including A/B testing and iterative improvement.
Module #17
Content Distribution and Promotion
How to distribute and promote your content, including email marketing, paid advertising, and influencer outreach.
Module #18
Content Teams and Collaboration
How to build and manage a content team, including roles, responsibilities, and collaboration strategies.
Module #19
Content Calendar Creation and Management
How to create and manage a content calendar, including planning, organization, and workflow optimization.
Module #20
Advanced Content Tools and Technologies
Exploring advanced content tools and technologies, including AI-powered content generation and analytics platforms.
Module #21
Content Localization and Globalization
How to adapt and translate content for different languages, cultures, and regions.
Module #22
Accessibility and Inclusive Content
The importance of creating accessible and inclusive content, including best practices for SEO and user experience.
Module #23
Content Governance and Standards
How to establish content governance and standards, including style guides, tone of voice, and branding guidelines.
Module #24
Content Crisis Management and Recovery
How to handle content crises and recover from mistakes, including damage control and reputation management.
Module #25
Content Strategy for Different Industries
How to adapt content strategy for different industries, including B2B, B2C, non-profit, and government.
Module #26
Content and SEO
The relationship between content and SEO, including keyword research, optimization, and ranking strategies.
Module #27
Content and Social Media Advertising
How to use content to drive social media advertising, including ad formats, targeting, and budgeting.
Module #28
Content and Email Marketing
How to use content to drive email marketing, including lead magnets, nurturing, and conversion strategies.
Module #29
Content and Influencer Marketing
How to partner with influencers to amplify your content, including identification, outreach, and collaboration strategies.
Module #30
Course Wrap-Up & Conclusion
Planning next steps in Advanced Content Creation and Curation career


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