Advanced Digital Advertising Techniques
( 24 Modules )

Module #1
Introduction to Advanced Digital Advertising
Overview of the course and importance of advanced digital advertising techniques

Module #2
Target Audience Analysis
Understanding target audience behavior, demographics, and psychographics for effective ad targeting

Module #3
Customer Journey Mapping
Creating customer journey maps to identify touchpoints and optimize ad campaigns

Module #4
Data-Driven Advertising
Using data analytics to inform ad targeting, budget allocation, and campaign optimization

Module #5
Google Ads Advanced Features
Exploring advanced features in Google Ads, such as audience signals and bid strategies

Module #6
Facebook Ads Advanced Features
Diving into advanced features in Facebook Ads, including custom audiences and lookalike targeting

Module #7
Dynamic Ad Creative
Creating dynamic ad creatives that adapt to user behavior and preferences

Module #8
Retargeting and Remarketing Strategies
Implementing effective retargeting and remarketing strategies to re-engage users

Module #9
Native Advertising
Using native ads to blend in with user experiences and increase engagement

Module #10
Influencer Marketing
Partnering with influencers to reach targeted audiences and increase brand awareness

Module #11
Programmatic Advertising
Automating ad buying and placement through programmatic advertising

Module #12
Cross-Device Targeting
Targeting users across multiple devices and platforms for seamless experiences

Module #13
Lookalike Targeting and Audience Expansion
Using lookalike targeting and audience expansion to reach new customers

Module #14
Measuring Ad Effectiveness
Understanding key metrics and attribution models to measure ad effectiveness

Module #15
A/B Testing and Experimentation
Using A/B testing and experimentation to optimize ad campaigns and improve performance

Module #16
Ad Fraud and Brand Safety
Protecting brands from ad fraud and ensuring brand safety in digital advertising

Module #17
Advanced Video Advertising
Using video ads to tell stories and engage users across platforms

Module #18
Interactive and Immersive Ad Formats
Using interactive and immersive ad formats to increase engagement and conversion

Module #19
Social Media Advertising Beyond Facebook
Exploring advertising opportunities on Twitter, LinkedIn, and other social media platforms

Module #20
Search Engine Marketing (SEM) Strategies
Optimizing SEM campaigns for better ROI and conversions

Module #21
Display Advertising and Banner Ads
Using display advertising and banner ads to reach users across the web

Module #22
Podcast Advertising
Reaching engaged audiences through podcast advertising

Module #23
Advanced Mobile Advertising
Optimizing mobile ad campaigns for better performance and ROI

Module #24
Course Wrap-Up & Conclusion
Planning next steps in Advanced Digital Advertising Techniques career

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Advanced Digital Advertising Techniques ( 24 Modules )

Advanced Digital Advertising Techniques
( 24 Modules )