Advanced Digital Marketing Strategy
( 24 Modules )

Module #1
Introduction to Advanced Digital Marketing
Overview of the course, importance of digital marketing, and setting goals and objectives

Module #2
Digital Marketing Landscape
Understanding the current digital marketing landscape, trends, and technologies

Module #3
Customer Journey Mapping
Understanding customer behavior, creating customer journey maps, and identifying touchpoints

Module #4
Competitor Analysis
Conducting competitor research, analyzing strengths and weaknesses, and identifying market gaps

Module #5
Digital Marketing Mix
Understanding the 4Ps of marketing, and applying them to digital marketing

Module #6
Segmentation, Targeting, and Positioning (STP)
Segmenting target audiences, creating targeted marketing campaigns, and positioning brands

Module #7
Content Marketing Strategy
Developing a content marketing strategy, creating content calendars, and measuring ROI

Module #8
Search Engine Optimization (SEO)
Understanding SEO principles, keyword research, on-page optimization, and technical SEO

Module #9
Paid Search Advertising (PPC)
Creating and managing PPC campaigns, ad copywriting, and bid management

Module #10
Social Media Marketing Strategy
Developing a social media marketing strategy, creating social media content, and measuring engagement

Module #11
Influencer Marketing
Identifying and partnering with influencers, creating influencer marketing campaigns, and measuring ROI

Module #12
Email Marketing Strategy
Developing an email marketing strategy, creating email campaigns, and measuring open and click-through rates

Module #13
Conversion Rate Optimization (CRO)
Understanding CRO principles, conducting A/B testing, and improving website conversion rates

Module #14
Mobile Marketing Strategy
Developing a mobile marketing strategy, creating mobile-friendly experiences, and measuring mobile ROI

Module #15
Video Marketing Strategy
Developing a video marketing strategy, creating video content, and measuring video ROI

Module #16
Analytics and Measurement
Understanding digital marketing analytics, setting up Google Analytics, and measuring campaign ROI

Module #17
Budgeting and Resource Allocation
Creating digital marketing budgets, allocating resources, and optimizing budget allocation

Module #18
Agile Marketing and Project Management
Applying agile marketing principles, creating marketing projects, and managing workflows

Module #19
Digital Marketing for B2B and B2C
Understanding B2B and B2C marketing strategies, and creating targeted marketing campaigns

Module #20
Global Digital Marketing
Understanding global digital marketing, creating global marketing campaigns, and overcoming cultural barriers

Module #21
Digital Marketing for Non-Profit Organizations
Understanding non-profit marketing strategies, creating awareness campaigns, and driving donations

Module #22
Digital Marketing for E-commerce
Understanding e-commerce marketing strategies, creating product marketing campaigns, and driving sales

Module #23
Digital Marketing Automation
Understanding marketing automation, setting up marketing automation workflows, and measuring ROI

Module #24
Course Wrap-Up & Conclusion
Planning next steps in Advanced Digital Marketing Strategy career

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Advanced Digital Marketing Strategy ( 24 Modules )

Advanced Digital Marketing Strategy
( 24 Modules )