Advanced Digital Marketing Techniques
( 25 Modules )

Module #1
Course Introduction
Overview of advanced digital marketing techniques and course objectives

Module #2
Digital Marketing Landscape
Understanding the current digital marketing landscape and trends

Module #3
Data-Driven Decision Making
Using data to inform digital marketing strategies and measure ROI

Module #4
Advanced Search Engine Optimization (SEO)
Technical SEO, keyword research, and link building strategies

Module #5
Technical SEO Auditing
Conducting technical SEO audits to identify areas for improvement

Module #6
Content Marketing Strategies
Developing content marketing plans and creating engaging content

Module #7
Influencer Marketing
Identifying and partnering with influencers to reach target audiences

Module #8
Paid Social Media Advertising
Creating and optimizing paid social media campaigns on Facebook, Twitter, and LinkedIn

Module #9
Google Analytics for Digital Marketers
Using Google Analytics to track website metrics and measure campaign performance

Module #10
Email Marketing Automation
Setting up and optimizing email marketing automation workflows

Module #11
Conversion Rate Optimization (CRO)
Using data to optimize website conversion rates and improve user experience

Module #12
A/B Testing and Experimentation
Designing and executing A/B tests and experiments to improve marketing performance

Module #13
Mobile Marketing Strategies
Optimizing for mobile devices and reaching mobile audiences

Module #14
Video Marketing and Storytelling
Creating compelling video content and integrating it into digital marketing campaigns

Module #15
Podcast Advertising and Sponsorships
Using podcasts as a marketing channel to reach niche audiences

Module #16
Account-Based Marketing (ABM)
Targeting and engaging high-value accounts with personalized marketing efforts

Module #17
Marketing Automation with AI
Using artificial intelligence to automate and optimize marketing workflows

Module #18
Customer Journey Mapping
Understanding and optimizing the customer journey across multiple touchpoints

Module #19
Personalization and Dynamic Content
Creating personalized experiences and using dynamic content to improve engagement

Module #20
Social Media Listening and Monitoring
Tracking and responding to social media conversations about your brand

Module #21
Reputation Management and Crises Communications
Managing online reputation and responding to crises and negative reviews

Module #22
Digital Marketing Attribution and Modeling
Assigning credit to marketing touchpoints and modeling attribution

Module #23
martech Stack Optimization
Selecting and optimizing marketing technology stacks for maximum ROI

Module #24
Digital Marketing Budgeting and Forecasting
Allocating budget and forecasting marketing performance

Module #25
Course Wrap-Up & Conclusion
Planning next steps in Advanced Digital Marketing Techniques career

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Advanced Digital Marketing Techniques ( 25 Modules )

Advanced Digital Marketing Techniques
( 25 Modules )