Advanced Social Media Advertising Strategies
( 30 Modules )

Module #1
Introduction to Advanced Social Media Advertising
Overview of the course, importance of social media advertising, and setting goals

Module #2
Understanding Your Target Audience
Deep dive into audience research, personas, and segmentation

Module #3
Advanced Facebook Ad Targeting Strategies
Custom audiences, lookalike audiences, and layered targeting

Module #4
Instagram Ad Optimization
Best practices for Instagram ad creative, bidding, and targeting

Module #5
Twitter Ad Campaigns
Twitter ad formats, targeting options, and bidding strategies

Module #6
LinkedIn Ad Strategies
B2B marketing, Sponsored Content, and InMail ads

Module #7
YouTube Ad Campaigns
Video ad formats, targeting options, and bidding strategies

Module #8
Pinterest Ad Strategies
Shopping ads, Promoted Pins, and audience targeting

Module #9
Influencer Marketing on Social Media
Finding and collaborating with influencers, measuring ROI

Module #10
Retargeting and Remarketing Strategies
Setting up and optimizing retargeting campaigns

Module #11
A/B Testing and Experimentation
Designing and executing A/B tests, interpreting results

Module #12
Social Media Ad Creative Best Practices
Visual design, copywriting, and ad format optimization

Module #13
Managing and Optimizing Ad Budgets
Budget allocation, bid strategies, and ROI optimization

Module #14
Social Media Ad Metrics and Reporting
Understanding metrics, setting up reporting, and data analysis

Module #15
Social Media Ad Automation and Scaling
Using automation tools, scaling campaigns, and avoiding ad fatigue

Module #16
Social Media Contests and Giveaways
Running successful contests and giveaways, increasing engagement

Module #17
Measuring Social Media Ad ROI
Attribution modeling, tracking conversions, and calculating ROI

Module #18
Social Media Ad Policy Compliance
Understanding ad policies, avoiding account suspension, and appeals process

Module #19
Advanced Facebook Ad Features
Using Facebooks advanced features, such as Collection Ads and Instant Experience

Module #20
Advanced Instagram Ad Features
Using Instagrams advanced features, such as Reels Ads and Shopping Ads

Module #21
Advanced LinkedIn Ad Features
Using LinkedIns advanced features, such as Sponsored InMail and Lead Gen Forms

Module #22
Advanced Twitter Ad Features
Using Twitters advanced features, such as Video Ads and Website Cards

Module #23
Advanced YouTube Ad Features
Using YouTubes advanced features, such as Video Ads and Google Ads integrations

Module #24
Advanced Pinterest Ad Features
Using Pinterests advanced features, such as Shopping Ads and Carousels

Module #25
Advanced Social Media Ad Analytics
Using advanced analytics tools, such as Data Studio and Tableau

Module #26
Social Media Ad Strategy for E-commerce
Optimizing ads for e-commerce, using product feeds and catalog ads

Module #27
Social Media Ad Strategy for Lead Generation
Optimizing ads for lead generation, using lead forms and follow-ups

Module #28
Social Media Ad Strategy for Brand Awareness
Optimizing ads for brand awareness, using video and display ads

Module #29
Social Media Ad Strategy for Conversion-Driven Campaigns
Optimizing ads for conversions, using A/B testing and retargeting

Module #30
Course Wrap-Up & Conclusion
Planning next steps in Advanced Social Media Advertising Strategies career

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Advanced Social Media Advertising Strategies ( 30 Modules )

Advanced Social Media Advertising Strategies
( 30 Modules )