Advanced Social Media Analytics
( 25 Modules )

Module #1
Introduction to Advanced Social Media Analytics
Overview of the course, importance of social media analytics, and setting up a social media analytics framework

Module #2
Understanding Social Media Data Sources
Intro to social media data sources, including native analytics, UTM tracking, and third-party tools

Module #3
Setting Up and Configuring Google Analytics for Social Media
Step-by-step guide to setting up and configuring Google Analytics for social media tracking

Module #4
Understanding Social Media Metrics and KPIs
In-depth explanation of social media metrics and KPIs, including engagement rate, reach, and conversions

Module #5
Measuring Social Media ROI
Methods for measuring the return on investment (ROI) of social media campaigns

Module #6
Social Media Listening and Sentiment Analysis
Introduction to social media listening tools and techniques for sentiment analysis

Module #7
Identifying and Analyzing Social Media Influencers
Methods for identifying and analyzing social media influencers, including Klout scores and influencer mapping

Module #8
Social Media Content Analysis
Analyzing social media content for trends, engagement, and performance

Module #9
Paid Social Media Advertising Analytics
In-depth look at paid social media advertising analytics, including Facebook Ads and Twitter Ads

Module #10
Organic Social Media Reach and Engagement Analytics
Analyzing organic social media reach and engagement metrics, including Facebook Insights and Twitter Analytics

Module #11
Instagram and TikTok Analytics
Specialized analytics for Instagram and TikTok, including Instagram Insights and TikTok Analytics

Module #12
YouTube Analytics
In-depth look at YouTube analytics, including video performance metrics and audience insights

Module #13
Advanced Social Media Segmentation and Targeting
Using social media analytics to segment and target specific audiences

Module #14
Social Media A/B Testing and Experimentation
Designing and implementing A/B tests and experiments on social media platforms

Module #15
Social Media Crisis Management and Reputation Analysis
Using social media analytics to monitor and respond to crises, and analyzing online reputation

Module #16
Influencer and Partnership Analytics
Analyzing the performance of influencer and partnership campaigns

Module #17
Social Media Analytics Tools and Technologies
Overview of social media analytics tools and technologies, including Hootsuite Insights, Sprout Social, and Brand24

Module #18
Building a Social Media Analytics Dashboard
Creating a customized social media analytics dashboard using Google Data Studio or Tableau

Module #19
Data Visualization for Social Media Analytics
Best practices for data visualization in social media analytics, including charts, graphs, and heatmaps

Module #20
Social Media Analytics for SEO
How social media analytics can inform and improve SEO strategies

Module #21
Social Media Analytics for Customer Service and Support
Using social media analytics to improve customer service and support

Module #22
Advanced Social Media Reporting and Presentation
Best practices for creating and presenting social media analytics reports to stakeholders

Module #23
Social Media Analytics for Competitive Intelligence
Using social media analytics to gather competitive intelligence and inform business strategy

Module #24
Social Media Analytics for Predictive Modeling and Forecasting
Using social media analytics to inform predictive modeling and forecasting

Module #25
Course Wrap-Up & Conclusion
Planning next steps in Advanced Social Media Analytics career

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Advanced Social Media Analytics ( 25 Modules )

Advanced Social Media Analytics
( 25 Modules )