Module #1 Introduction to Advanced Social Media Metrics and Analysis Course overview, objectives, and importance of advanced social media metrics and analysis
Module #2 Setting Up Your Social Media Analytics Tools Configuring Google Analytics, Facebook Insights, Twitter Analytics, and other social media analytics tools for advanced analysis
Module #3 Understanding Engagement Metrics In-depth analysis of engagement metrics such as likes, comments, shares, and reactions
Module #4 Measuring Follower Growth and Demographics Analyzing follower growth rates, demographics, and audience insights
Module #5 Content Performance Metrics Evaluating content performance using metrics such as reach, impressions, and engagement rate
Module #6 Conversion Tracking and Attribution Modeling Setting up conversion tracking and attribution modeling to measure social medias impact on business outcomes
Module #7 Social Media ROI Analysis Measuring the return on investment (ROI) of social media campaigns and initiatives
Module #8 Competitor Analysis and Benchmarking Analyzing competitor performance on social media and benchmarking against industry averages
Module #9 Influencer Marketing Metrics and Analysis Evaluating the effectiveness of influencer marketing campaigns using metrics such as reach, engagement, and conversions
Module #10 Social Media Sentiment Analysis Analyzing social media sentiment and identifying trends and opportunities for improvement
Module #11 Data Visualization for Social Media Analysis Using data visualization tools to communicate social media insights and recommendations
Module #12 Advanced Facebook Analytics In-depth analysis of Facebooks advanced analytics features, including attribution, custom audiences, and more
Module #13 Advanced Twitter Analytics In-depth analysis of Twitters advanced analytics features, including video metrics, conversation analysis, and more
Module #14 Advanced Instagram Analytics In-depth analysis of Instagrams advanced analytics features, including Stories, Reels, and Shopping metrics
Module #15 Social Media Listening and Monitoring Using social media listening and monitoring tools to track brand mentions, industry trends, and competitor activity
Module #16 Advanced YouTube Analytics In-depth analysis of YouTubes advanced analytics features, including audience retention, engagement, and earnings
Module #17 Social Media Crisis Management and Analysis Using social media analytics to identify and respond to crises, and measuring the effectiveness of crisis management efforts
Module #18 Social Media Analytics for B2B and Lead Generation Using social media analytics to measure the effectiveness of B2B marketing efforts and lead generation campaigns
Module #19 Social Media Analytics for E-commerce and Sales Using social media analytics to measure the effectiveness of e-commerce and sales-focused social media campaigns
Module #20 Social Media Analytics for Non-Profit and Social Impact Using social media analytics to measure the effectiveness of non-profit and social impact-focused social media campaigns
Module #21 Advanced Social Media Segmentation and Targeting Using social media analytics to segment and target specific audiences for more effective campaigns
Module #22 Social Media A/B Testing and Experimentation Using social media analytics to design and execute A/B testing and experimentation for improved campaign performance
Module #23 Social Media Analytics for Influencer Identification and Partnership Using social media analytics to identify and partner with influential creators and brands
Module #24 Social Media Analytics for Event and Experiential Marketing Using social media analytics to measure the effectiveness of event and experiential marketing campaigns
Module #25 Social Media Analytics for Customer Service and Support Using social media analytics to measure the effectiveness of customer service and support efforts
Module #26 Advanced Social Media Reporting and Dashboarding Creating effective social media reports and dashboards to communicate insights and recommendations
Module #27 Social Media Analytics Tools and Technologies Evaluating and selecting social media analytics tools and technologies for advanced analysis
Module #28 Social Media Data Management and Governance Managing social media data and ensuring data governance and compliance
Module #29 Social Media Analytics for Personal Branding and Career Development Using social media analytics to measure the effectiveness of personal branding and career development efforts
Module #30 Course Wrap-Up & Conclusion Planning next steps in Advanced Social Media Metrics and Analysis career
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