Advanced Techniques in Digital Advertising
( 30 Modules )

Module #1
Introduction to Advanced Digital Advertising
Overview of the course and importance of advanced techniques in digital advertising

Module #2
Data-Driven Decision Making in Digital Advertising
Using data to inform targeting, bidding, and budgeting decisions

Module #3
Audience Insights and Segmentation
Using tools like Google Analytics and Facebook Audience Insights to identify and target high-value audiences

Module #4
Advanced Google Ads Targeting Techniques
Using custom audiences, affinity audiences, and life events targeting in Google Ads

Module #5
Facebook Ads Advanced Targeting and Retargeting
Using custom audiences, lookalike audiences, and retargeting in Facebook Ads

Module #6
Landing Page Optimization for Conversions
Best practices for designing and optimizing landing pages for maximum conversions

Module #7
A/B Testing and Experimentation in Digital Advertising
Using A/B testing and experimentation to improve ad performance and conversion rates

Module #8
Influencer Marketing Strategies
Partnering with influencers to reach new audiences and drive conversions

Module #9
Native Advertising and Sponsored Content
Using native ads and sponsored content to reach audiences on platforms like Facebook, Twitter, and LinkedIn

Module #10
Video Advertising on YouTube, Facebook, and Instagram
Using video ads to drive engagement and conversions on social media platforms

Module #11
Dynamic Ads and Personalization
Using dynamic ads and personalization to tailor ad creative to individual users

Module #12
Cross-Channel Advertising and Attribution
Tracking and attributing conversions across multiple channels and devices

Module #13
Advanced Mobile Advertising Strategies
Using mobile-specific targeting, ad formats, and measurement techniques

Module #14
Using AI and Machine Learning in Digital Advertising
Leveraging AI and machine learning to improve ad targeting, bidding, and optimization

Module #15
Advanced Analytics and Reporting for Digital Advertising
Using data analytics platforms to measure and optimize ad performance

Module #16
Optimizing Ad Campaigns for Voice Search and Smart Speakers
Preparing for the rise of voice search and optimizing ad campaigns for smart speakers

Module #17
Ad Fraud and Brand Safety in Digital Advertising
Protecting against ad fraud and ensuring brand safety in digital advertising campaigns

Module #18
Measuring and Optimizing Ad Creative Performance
Using data to measure and optimize ad creative performance across different channels

Module #19
Using Customer Data Platforms (CDPs) in Digital Advertising
Leveraging CDPs to unify customer data and improve ad targeting and personalization

Module #20
Advanced Email Marketing Strategies for Digital Advertising
Using email marketing to drive conversions and support digital advertising campaigns

Module #21
Using Podcast Advertising to Reach Niche Audiences
Using podcast advertising to reach niche audiences and drive brand awareness

Module #22
Advanced Strategies for B2B Digital Advertising
Using digital advertising to target and convert B2B audiences

Module #23
Using Digital Advertising to Support Experiential Marketing
Using digital advertising to support and amplify experiential marketing campaigns

Module #24
Advanced Budgeting and Forecasting Techniques
Using data to inform budgeting and forecasting decisions in digital advertising

Module #25
Staying Ahead of the Competition with Advanced Digital Advertising Techniques
Staying up-to-date with the latest trends and innovations in digital advertising

Module #26
Advanced Certification Prep for Google Ads and Facebook Ads
Preparing for advanced certification exams in Google Ads and Facebook Ads

Module #27
Real-World Case Studies in Advanced Digital Advertising
Real-world examples of advanced digital advertising strategies and tactics

Module #28
Optimizing Ad Campaigns for Seasonality and Holidays
Preparing ad campaigns for seasonal fluctuations and holidays

Module #29
Using Digital Advertising to Support Social Impact Campaigns
Using digital advertising to drive social impact and awareness

Module #30
Course Wrap-Up & Conclusion
Planning next steps in Advanced Techniques in Digital Advertising career

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Advanced Techniques in Digital Advertising ( 30 Modules )

Advanced Techniques in Digital Advertising
( 30 Modules )