Module #1 Introduction to Advanced UX Research Overview of the course, importance of advanced research methods in UX, and setting research goals.
Module #2 Review of Foundational UX Research Methods Recap of qualitative and quantitative research methods, including user interviews, surveys, and usability testing.
Module #3 Advanced Interview Techniques In-depth exploration of interview methods, including laddering, feature probing, and emotional interviewing.
Module #4 Contextual Inquiry and Observation Conducting research in the field, observing users in their natural environments, and collecting rich data.
Module #5 Surveys and Questionnaires:Best Practices Designing effective surveys, avoiding biases, and analyzing survey data.
Module #6 Unmoderated User Testing and Online Research Using online platforms for remote user testing, and advantages and limitations of unmoderated research.
Module #7 Card Sorting and Affinity Mapping Using card sorting and affinity mapping to understand user mental models and group similar concepts.
Module #8 Heuristic Evaluation and Expert Reviews Conducting expert reviews, identifying usability issues, and providing actionable recommendations.
Module #9 Eye-Tracking and Biometric Research Using eye-tracking and biometric methods to understand user behavior and emotional responses.
Module #10 A/B Testing and Experimentation Designing and executing A/B tests, understanding statistical significance, and avoiding common pitfalls.
Module #11 Data Analysis and Visualization Analyzing and visualizing research data, including quantitative and qualitative methods.
Module #12 Storytelling with Data Crafting compelling stories from research findings, and presenting results to stakeholders.
Module #13 Advanced Statistical Analysis in UX Research Applying statistical methods, including regression, clustering, and factor analysis, to UX research data.
Module #14 Machine Learning and AI in UX Research Using machine learning and AI techniques to analyze large datasets and identify patterns.
Module #15 Qualitative Data Analysis Software Tools Using tools like Atlas.ti, MaxQDA, and NVivo for efficient and effective qualitative data analysis.
Module #16 UX Research in Agile Environments Integrating UX research into Agile development, and leveraging research to inform product roadmaps.
Module #17 UX Research for Enterprise and Complex Systems Conducting research for large-scale, complex systems, and managing stakeholder expectations.
Module #18 UX Research for Emerging Technologies Designing research studies for emerging technologies, such as AR, VR, and AI-powered interfaces.
Module #19 UX Research Ethics and Participant Recruitment Ensuring research ethics, recruiting participants, and managing participant data.
Module #20 Researcher Bias and Mitigation Strategies Identifying and mitigating researcher biases, and ensuring objective research findings.
Module #21 Case Study:Advanced UX Research in Practice Real-world example of advanced UX research methods in practice, with lessons learned and best practices.
Module #22 Designing Research Studies for Business Impact Designing research studies to drive business outcomes, and creating research roadmaps.
Module #23 Collaborating with Stakeholders and Communicating Research Results Effective communication of research results, and collaborating with stakeholders to drive design decisions.
Module #24 Advanced UX Research Tools and Software Exploring advanced UX research tools and software, including novel methods and emerging trends.
Module #25 Course Wrap-Up & Conclusion Planning next steps in Advanced UX Research Methods career
