Agribusiness Marketing and Sales
( 24 Modules )

Module #1
Introduction to Agribusiness
Overview of the agribusiness industry, its importance, and career opportunities

Module #2
Understanding the Agricultural Supply Chain
Analysis of the agricultural supply chain, including production, processing, distribution, and retailing

Module #3
Market Research in Agribusiness
Importance of market research, types of market research, and tools for conducting market research in agribusiness

Module #4
Segmentation, Targeting, and Positioning (STP) in Agribusiness
Applying STP principles to identify and target specific markets in agribusiness

Module #5
Agribusiness Marketing Mix (4Ps)
Understanding the 4Ps of marketing (product, price, promotion, and place) in the context of agribusiness

Module #6
Product Development in Agribusiness
New product development process, product life cycle, and product portfolio management in agribusiness

Module #7
Pricing Strategies in Agribusiness
Pricing objectives, strategies, and tactics in agribusiness, including price elasticity and demand analysis

Module #8
Promotion Strategies in Agribusiness
Advertising, sales promotion, public relations, and personal selling in agribusiness

Module #9
Distribution and Logistics in Agribusiness
Distribution channels, logistics, and supply chain management in agribusiness

Module #10
Digital Marketing in Agribusiness
Role of digital marketing in agribusiness, including social media, email, and content marketing

Module #11
Agribusiness Sales Fundamentals
Understanding the sales process, sales funnel, and sales strategies in agribusiness

Module #12
Understanding Customer Behavior in Agribusiness
Customer needs, wants, and behavior in agribusiness, including buyer personas and customer journey mapping

Module #13
Sales Communication and Persuasion in Agribusiness
Effective sales communication, persuasion, and negotiation techniques in agribusiness

Module #14
Account Management in Agribusiness
Building and maintaining customer relationships, account management strategies, and key account management

Module #15
Sales Forecasting and Performance Metrics in Agribusiness
Sales forecasting techniques, performance metrics, and sales analytics in agribusiness

Module #16
Agribusiness Market Trends and Analysis
Analyzing market trends, competitor analysis, and market intelligence in agribusiness

Module #17
Sustainability and Social Responsibility in Agribusiness
Importance of sustainability and social responsibility in agribusiness, including environmental and social impact

Module #18
Agribusiness Case Studies and Applications
Real-world case studies and applications of agribusiness marketing and sales concepts

Module #19
Agribusiness Marketing Plan Development
Developing a marketing plan for an agribusiness, including situation analysis, objectives, and tactics

Module #20
Sales Strategy Development in Agribusiness
Developing a sales strategy for an agribusiness, including sales objectives, tactics, and metrics

Module #21
Agribusiness Branding and Brand Management
Importance of branding in agribusiness, brand positioning, and brand management

Module #22
Export Marketing and International Trade in Agribusiness
Export marketing, international trade, and logistics in agribusiness

Module #23
Agribusiness E-commerce and Online Sales
E-commerce platform selection, online sales strategies, and digital payment systems in agribusiness

Module #24
Course Wrap-Up & Conclusion
Planning next steps in Agribusiness Marketing and Sales career

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Agribusiness Marketing and Sales ( 24 Modules )

Agribusiness Marketing and Sales
( 24 Modules )