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WIZAPE
Apprentice Mode
10 Modules / ~100 pages
Wizard Mode
~25 Modules / ~400 pages

Analytics and Measurement in Digital Branding
( 25 Modules )

Module #1
Introduction to Analytics in Digital Branding
Overview of the importance of analytics in digital branding, course objectives, and key concepts
Module #2
Setting Up Google Analytics
Step-by-step guide to setting up Google Analytics, creating accounts, and installing tracking codes
Module #3
Understanding Google Analytics Interface
Navigating the Google Analytics dashboard, understanding report types, and customization options
Module #4
Key Metrics in Digital Branding
Overview of key metrics in digital branding, including website traffic, engagement, and conversion rates
Module #5
Measuring Website Traffic
Understanding pageviews, unique visitors, bounce rate, and other website traffic metrics
Module #6
Measuring Engagement
Understanding metrics such as time on site, pages per session, and scroll depth
Module #7
Measuring Conversion Rates
Understanding conversion rates, goal-setting, and tracking conversions in Google Analytics
Module #8
Understanding Audience Demographics
Analyzing audience demographics, interests, and behavior in Google Analytics
Module #9
Understanding Acquisition Channels
Analyzing traffic sources, including organic search, paid advertising, social media, and email marketing
Module #10
Measuring Social Media Performance
Tracking social media metrics, including engagement rates, follower growth, and conversions
Module #11
Measuring Email Marketing Performance
Tracking email marketing metrics, including open rates, click-through rates, and conversions
Module #12
Measuring Paid Advertising Performance
Tracking paid advertising metrics, including cost, impressions, clicks, and conversions
Module #13
A/B Testing and Experimentation
Introduction to A/B testing, experimentation, and statistical significance in Google Analytics
Module #14
User Experience (UX) Metrics
Understanding UX metrics, including user flow, heatmaps, and session recordings
Module #15
Data Analysis and Interpretation
Guidelines for data analysis, interpretation, and storytelling in digital branding
Module #16
Setting Up and Tracking Goals
Setting up and tracking goals in Google Analytics, including destination goals and event tracking
Module #17
E-commerce Analytics
Measuring e-commerce performance, including transactional data and product-level analytics
Module #18
Mobile App Analytics
Measuring mobile app performance, including app installs, engagement, and retention
Module #19
Cross-Device Tracking
Understanding cross-device tracking, including user ID tracking and device overlap
Module #20
Data Governance and Privacy
Importance of data governance, privacy, and compliance in digital branding
Module #21
Advanced Google Analytics Topics
Advanced topics in Google Analytics, including data import, data studio, and BigQuery integration
Module #22
Google Tag Manager (GTM)
Introduction to Google Tag Manager, including setup, triggers, and tags
Module #23
Google Data Studio
Creating data visualizations and dashboards in Google Data Studio
Module #24
Using Analytics for Optimization
Applying analytics insights to optimize digital branding strategy and improve performance
Module #25
Course Wrap-Up & Conclusion
Planning next steps in Analytics and Measurement in Digital Branding career


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