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WIZAPE
Apprentice Mode
10 Modules / ~100 pages
Wizard Mode
~25 Modules / ~400 pages

Analytics and Metrics for Social Media Content
( 30 Modules )

Module #1
Introduction to Social Media Analytics
Overview of the importance of analytics in social media marketing and setting goals for measurement
Module #2
Understanding Social Media Metrics
Defining key metrics such as engagement, Reach, Impressions, and conversions
Module #3
Setting Up Social Media Analytics Tools
Configuring analytics tools such as Google Analytics, Facebook Insights, and Twitter Analytics
Module #4
Measuring Reach and Impressions
Understanding how to track and analyze reach and impressions on different social media platforms
Module #5
Understanding Engagement Metrics
Analyzing likes, comments, shares, and reactions on social media posts
Module #6
Measuring Conversions and ROI
Tracking website traffic, leads, and sales generated from social media campaigns
Module #7
Social Media Listening and Sentiment Analysis
Monitoring brand mentions, sentiment, and customer feedback on social media
Module #8
Facebook Analytics and Insights
In-depth look at Facebooks analytics tools and metrics
Module #9
Twitter Analytics and TweetDeck
Understanding Twitters analytics tools and metrics
Module #10
Instagram Insights and Analytics
Analyzing Instagram metrics and using Instagram Insights
Module #11
LinkedIn Analytics and Pulse
Understanding LinkedIns analytics tools and metrics
Module #12
YouTube Analytics and Video Metrics
Analyzing YouTube video performance and metrics
Module #13
Pinterest Analytics and Metrics
Understanding Pinterests analytics tools and metrics
Module #14
Influencer Analytics and Metrics
Measuring the effectiveness of influencer partnerships on social media
Module #15
A/B Testing and Experimentation on Social Media
Designing and executing A/B tests on social media campaigns
Module #16
Data Visualization and Reporting for Social Media
Creating effective reports and dashboards to communicate social media analytics insights
Module #17
Advanced Social Media Analytics Techniques
Using regression analysis, clustering, and other advanced techniques in social media analytics
Module #18
Social Media Analytics Tools and Software
Overview of popular social media analytics tools and software
Module #19
Setting Up and Managing Social Media Analytics Teams
Building and managing a social media analytics team
Module #20
Social Media Analytics for Crisis Management and Reputation
Using social media analytics to monitor and respond to crises
Module #21
Social Media Analytics for Customer Service and Support
Using social media analytics to improve customer service and support
Module #22
Social Media Analytics for Competitor Analysis
Analyzing competitors social media performance and strategy
Module #23
Social Media Analytics for Influencer Identification
Using social media analytics to identify and partner with influencers
Module #24
Social Media Analytics for Content Strategy and Planning
Using social media analytics to inform content strategy and planning
Module #25
Social Media Analytics for Paid Social Media Advertising
Measuring and optimizing paid social media advertising campaigns
Module #26
Social Media Analytics for Organic Social Media Optimization
Optimizing organic social media content for better performance
Module #27
Social Media Analytics for Cross-Channel Measurement
Measuring social medias impact on other marketing channels
Module #28
Social Media Analytics for ROI and Budget Allocation
Using social media analytics to optimize ROI and budget allocation
Module #29
Social Media Analytics for Data-Driven Decision Making
Using social media analytics to inform business decisions
Module #30
Course Wrap-Up & Conclusion
Planning next steps in Analytics and Metrics for Social Media Content career


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