Analytics and Reporting in Marketing Automation
( 24 Modules )

Module #1
Introduction to Marketing Automation Analytics
Overview of marketing automation and the importance of analytics

Module #2
Marketing Automation Platforms Overview
Introduction to popular marketing automation platforms (MAPs) and their analytics capabilities

Module #3
Defining Analytics Goals and Objectives
Setting up analytics goals and objectives for marketing automation campaigns

Module #4
Understanding Data Sources and Integration
Connecting data sources to marketing automation platforms and integrating data

Module #5
Data Quality and Hygiene
Ensuring data quality and hygiene for accurate analytics

Module #6
Marketing Automation Metrics and KPIs
Understanding key metrics and KPIs for marketing automation campaigns

Module #7
Channel-Specific Analytics:Email
Analyzing email marketing campaigns in marketing automation

Module #8
Channel-Specific Analytics:Social Media
Analyzing social media campaigns in marketing automation

Module #9
Channel-Specific Analytics:Lead Generation
Analyzing lead generation campaigns in marketing automation

Module #10
Funnel Analysis and Conversion Optimization
Analyzing and optimizing the customer journey funnel

Module #11
A/B Testing and Experimentation
Using A/B testing and experimentation to improve marketing automation campaigns

Module #12
Segmentation and Profiling
Segmenting and profiling audiences for targeted marketing automation campaigns

Module #13
Predictive Analytics and Modeling
Using predictive analytics and modeling to forecast and optimize marketing automation campaigns

Module #14
Attribution Modeling and Multi-Touch Attribution
Understanding attribution modeling and multi-touch attribution in marketing automation

Module #15
Reporting and Dashboarding Best Practices
Creating effective reports and dashboards for marketing automation analytics

Module #16
Data Visualization for Marketing Automation
Visualizing data for better insights and storytelling in marketing automation

Module #17
ROI and Revenue Attribution Analysis
Analyzing ROI and revenue attribution for marketing automation campaigns

Module #18
Marketing Automation Analytics Tools and Technologies
Overview of analytics tools and technologies for marketing automation

Module #19
Marketing Automation Platform-Specific Analytics
Deep dive into analytics capabilities of popular marketing automation platforms

Module #20
Analytics for Account-Based Marketing
Analyzing account-based marketing campaigns in marketing automation

Module #21
Analytics for Customer Journey Optimization
Analyzing and optimizing the customer journey using marketing automation analytics

Module #22
Analytics for Sales and Marketing Alignment
Using analytics to align sales and marketing teams in marketing automation

Module #23
Advanced Analytics Topics in Marketing Automation
Exploring advanced analytics topics in marketing automation, such as machine learning and AI

Module #24
Course Wrap-Up & Conclusion
Planning next steps in Analytics and Reporting in Marketing Automation career

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Analytics and Reporting in Marketing Automation ( 24 Modules )

Analytics and Reporting in Marketing Automation
( 24 Modules )