Analytics in Social Media Marketing
( 25 Modules )

Module #1
Introduction to Social Media Analytics
Understanding the importance of analytics in social media marketing

Module #2
Setting Up Social Media Analytics Tools
Configuring Google Analytics, Facebook Insights, and Twitter Analytics

Module #3
Defining Social Media Goals and Objectives
Aligning analytics with business objectives

Module #4
Understanding Social Media Metrics
Familiarity with key metrics:engagement, reach, impressions, etc.

Module #5
Creating a Social Media Analytics Dashboard
Building a custom dashboard to track key metrics

Module #6
Facebook Insights Overview
Understanding Facebooks native analytics tool

Module #7
Analyzing Facebook Page Performance
Tracking page likes, reach, and engagement

Module #8
Understanding Facebook Audience Insights
Analyzing demographic, interest, and behavior data

Module #9
Facebook Ads Analytics
Tracking ad performance and optimizing campaigns

Module #10
A/B Testing on Facebook
Using Facebooks built-in A/B testing feature to optimize ads

Module #11
Twitter Analytics Overview
Understanding Twitters native analytics tool

Module #12
Analyzing Twitter Account Performance
Tracking followers, engagement, and impressions

Module #13
Twitter Ads Analytics
Tracking ad performance and optimizing campaigns

Module #14
Understanding Twitter Audience Insights
Analyzing demographic, interest, and behavior data

Module #15
Twitter Polls and Surveys
Using Twitter polls to gather feedback and insights

Module #16
Instagram Insights Overview
Understanding Instagrams native analytics tool

Module #17
Analyzing Instagram Account Performance
Tracking followers, engagement, and impressions

Module #18
Instagram Stories and IGTV Analytics
Tracking story and IGTV performance

Module #19
Analytics for Other Social Media Platforms (LinkedIn, YouTube, etc.)
Overview of analytics tools for other platforms

Module #20
Cross-Platform Analytics Tools
Using tools like Hootsuite or Sprout Social to track multiple platforms

Module #21
Advanced Social Media Metrics
Tracking ROI, CPC, and CPA

Module #22
Social Media Attribution Modeling
Understanding how to attribute social media efforts to conversions

Module #23
Creating a Social Media Analytics Strategy
Developing a data-driven approach to social media marketing

Module #24
Using A/B Testing and Experimentation
Designing and executing experiments to optimize social media campaigns

Module #25
Course Wrap-Up & Conclusion
Planning next steps in Analytics in Social Media Marketing career

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Analytics in Social Media Marketing ( 25 Modules )

Analytics in Social Media Marketing
( 25 Modules )