Analyzing Digital Marketing Campaigns
( 25 Modules )

Module #1
Introduction to Digital Marketing Analytics
Overview of digital marketing analytics, importance, and role in business decision-making

Module #2
Setting Up for Success:Campaign Goals and Objectives
Defining campaign goals, objectives, and key performance indicators (KPIs)

Module #3
Understanding Digital Marketing Channels
Overview of digital marketing channels, including social media, email, search engine optimization (SEO), and pay-per-click (PPC) advertising

Module #4
Google Analytics Fundamentals
Introduction to Google Analytics, including account setup, data collection, and reporting basics

Module #5
Understanding Website Data:Pageviews, Sessions, and Users
Interpreting website data, including pageviews, sessions, and user metrics

Module #6
Conversion Tracking and Goal Setup
Setting up conversion tracking, including goals, events, and e-commerce tracking

Module #7
Analyzing Website Engagement
Evaluating website engagement metrics, including bounce rate, average session duration, and pages per session

Module #8
Traffic Analysis:Acquisition and Behavior
Analyzing website traffic, including acquisition channels, behavior flow, and entrance/exit pages

Module #9
Mobile and Device Analysis
Analyzing website performance on different devices, including mobile, tablet, and desktop

Module #10
Demographic and Interest Analysis
Understanding audience demographics, interests, and behavior using Google Analytics Audience reports

Module #11
Social Media Analytics:Facebook, Twitter, and LinkedIn
Introduction to social media analytics, including key metrics and reporting for Facebook, Twitter, and LinkedIn

Module #12
Email Marketing Analytics:Open Rates, Click-Through Rates, and Conversions
Analyzing email marketing campaigns, including open rates, click-through rates, and conversions

Module #13
SEO Analytics:Keyword Analysis and Rankings
Analyzing search engine optimization efforts, including keyword analysis and rankings

Module #14
PPC Analytics:AdWords and Bing Ads
Introduction to pay-per-click analytics, including campaign setup, ad group optimization, and keyword bidding

Module #15
A/B Testing and Experimentation
Introduction to A/B testing and experimentation, including hypothesis development and results analysis

Module #16
Data-Driven Decision Making:Campaign Optimization
Using data to optimize digital marketing campaigns, including budget allocation and resource prioritization

Module #17
Digital Marketing Attribution Modeling
Introduction to attribution modeling, including linear attribution, time-decay attribution, and data-driven attribution

Module #18
dashboards and Reporting
Creating effective dashboards and reports to communicate insights and recommendations to stakeholders

Module #19
Advanced Google Analytics:Segments, Filters, and Annotations
Advanced Google Analytics techniques, including segments, filters, and annotations

Module #20
Machine Learning and AI in Digital Marketing Analytics
Introduction to machine learning and AI in digital marketing analytics, including predictive modeling and automation

Module #21
Digital Marketing Analytics Tools and Technologies
Overview of digital marketing analytics tools and technologies, including Google Tag Manager, Mixpanel, and Adobe Analytics

Module #22
Measuring ROI and Return on Ad Spend (ROAS)
Measuring campaign ROI and ROAS, including data sources and calculation methodologies

Module #23
Common Analytics Mistakes and How to Avoid Them
Common pitfalls and mistakes in digital marketing analytics, including data quality issues and incorrect reporting

Module #24
Ethics and Privacy in Digital Marketing Analytics
Importance of ethics and privacy in digital marketing analytics, including GDPR and CCPA compliance

Module #25
Course Wrap-Up & Conclusion
Planning next steps in Analyzing Digital Marketing Campaigns career

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Analyzing Digital Marketing Campaigns ( 25 Modules )

Analyzing Digital Marketing Campaigns
( 25 Modules )