Module #1 Introduction to App Store Optimization (ASO) Understanding the importance of ASO, its benefits, and how it compares to SEO
Module #2 App Store Algorithms and Ranking Factors Demystifying the app store algorithms and identifying key ranking factors
Module #3 Keyword Research and Identification Finding and selecting the most relevant and high-traffic keywords for your app
Module #4 Optimizing App Titles and Subtitles Crafting effective titles and subtitles that drive downloads and visibility
Module #5 Writing Compelling App Descriptions Creating engaging and informative app descriptions that convert users
Module #6 App Icon Design and Optimization Designing eye-catching app icons that stand out in the app store
Module #7 App Screenshots and Preview Videos Creating visually appealing screenshots and preview videos that showcase your apps features
Module #8 App Store Listing Localization Optimizing your app store listing for different languages and regions
Module #9 Understanding App Store Analytics and Metrics Measuring and analyzing key performance indicators (KPIs) for your app
Module #10 App Review and Rating Optimization Encouraging positive reviews and increasing your apps rating
Module #11 In-App Promotions and Cross-Promotion Strategies Promoting your app inside and outside the app store
Module #12 Paid Advertising on Facebook and Google UAC Running effective paid ad campaigns on Facebook and Google Universal App Campaigns
Module #13 Influencer Marketing for Apps Partnering with influencers to reach new audiences and drive downloads
Module #14 Content Marketing for App Developers Creating engaging content that drives app downloads and user engagement
Module #15 App PR and Media Outreach Getting featured in the press and reaching out to media outlets
Module #16 ASO for Specific App Categories Optimizing for specific app categories, such as games, productivity, or lifestyle
Module #17 Measuring and Optimizing App Store Conversion Rates Improving the conversion rate from app store visitors to downloads
Module #18 Competitor Analysis and ASO Strategy Development Analyzing competitors and developing a customized ASO strategy
Module #19 ASO Tools and Resources Exploring the top ASO tools and resources for app developers
Module #20 Common ASO Mistakes and Lessons Learned Avoiding common ASO mistakes and learning from real-world examples
Module #21 ASO for Enterprise and B2B Apps Optimizing for enterprise and B2B apps, including custom workflows and sales funnels
Module #22 App Store Optimization for Emerging Markets Optimizing for app stores in emerging markets, including localized strategies and cultural nuances
Module #23 ASO for iOS and Android Differences Optimizing for iOS and Android, including platform-specific differences and considerations
Module #24 App Retention and Engagement Strategies Improving user retention and engagement through ASO and marketing strategies
Module #25 Conversion Rate Optimization (CRO) for Apps Improving conversion rates through A/B testing, heatmaps, and user behavior analysis
Module #26 App Analytics and Feedback Tools Using app analytics and feedback tools to inform ASO and marketing decisions
Module #27 ASO for Game Developers Optimizing for game apps, including genre-specific strategies and best practices
Module #28 ASO for Non-Profit and Educational Apps Optimizing for non-profit and educational apps, including social impact and engagement strategies
Module #29 Advanced ASO Tactics and Strategies Exploring advanced ASO tactics, including A/B testing, experiments, and data analysis
Module #30 Course Wrap-Up & Conclusion Planning next steps in App Store Optimization and Marketing career
