Applying Behavioral Economics in Marketing
( 30 Modules )

Module #1
What is Behavioral Economics?
Introduction to the principles of behavioral economics and its relevance to marketing

Module #2
Understanding Biases and Heuristics
Exploring cognitive biases and heuristics that influence consumer decision-making

Module #3
Key Concepts in Behavioral Economics
Overview of key concepts, including loss aversion, framing effects, and social influence

Module #4
The Rational Consumer Myth
Debunking the myth of the rational consumer and understanding the role of emotions in decision-making

Module #5
The Process of Decision-Making
Understanding the stages of decision-making and how to influence them

Module #6
Contextual Factors that Influence Decision-Making
Exploring the role of environmental and situational factors in shaping consumer choices

Module #7
Framing Effects in Marketing
Using framing effects to influence consumer perception and behavior

Module #8
The Power of Defaults
Designing default options that drive desired consumer behavior

Module #9
Loss Aversion in Marketing
Using loss aversion to create effective messages and promotions

Module #10
Scarcity and Exclusivity
Creating artificial scarcity and exclusivity to drive consumer desire

Module #11
Pricing Strategies that Work
Using anchoring, framing, and other biases to set effective prices

Module #12
The Science of Discounts
Creating effective discounts and promotions that drive sales

Module #13
Bundling and Tiered Pricing
Using bundling and tiered pricing to influence consumer choice

Module #14
The Role of Emotions in Advertising
Creating effective ad messaging that taps into consumer emotions

Module #15
Using Storytelling in Advertising
Crafting compelling stories that resonate with consumers

Module #16
Social Influence in Advertising
Harnessing social influence to drive consumer behavior

Module #17
Nudges in Digital Marketing
Using digital nudges to influence consumer behavior online

Module #18
Personalization and Behavioral Economics
Creating personalized experiences that drive consumer engagement

Module #19
The Role of Habits in Consumer Behavior
Understanding the role of habits in shaping consumer behavior

Module #20
Using Gamification in Marketing
Designing gamified experiences that drive consumer engagement

Module #21
Behavioral Economics and Public Policy
Applying behavioral economics to inform public policy and improve social outcomes

Module #22
Measuring the Impact of Behavioral Economics
Designing experiments and metrics to measure the effectiveness of behavioral economics interventions

Module #23
A/B Testing and Experimentation
Using A/B testing and experimentation to optimize behavioral economics interventions

Module #24
Using Data to Inform Behavioral Economics
Using data analysis to inform and improve behavioral economics interventions

Module #25
Behavioral Economics in Retail
Case studies and applications of behavioral economics in retail marketing

Module #26
Behavioral Economics in Finance
Case studies and applications of behavioral economics in financial services marketing

Module #27
Behavioral Economics in Health and Wellness
Case studies and applications of behavioral economics in health and wellness marketing

Module #28
The Future of Behavioral Economics in Marketing
Emerging trends and applications of behavioral economics in marketing

Module #29
Ethical Considerations in Behavioral Economics
Exploring the ethical implications of using behavioral economics in marketing

Module #30
Course Wrap-Up & Conclusion
Planning next steps in Applying Behavioral Economics in Marketing career

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Applying Behavioral Economics in Marketing ( 30 Modules )

Applying Behavioral Economics in Marketing
( 30 Modules )