Automating Marketing Campaigns with Digital Tools
( 25 Modules )

Module #1
Introduction to Marketing Automation
Overview of marketing automation, its benefits, and importance in modern marketing

Module #2
Understanding Your Target Audience
Identifying and understanding your target audience to create effective automation campaigns

Module #3
Marketing Automation Tools Overview
Introduction to popular marketing automation tools such as HubSpot, Marketo, and Pardot

Module #4
Setting Up Your Marketing Automation Platform
Step-by-step guide to setting up your marketing automation platform

Module #5
Lead Generation and Management
Using marketing automation to generate and manage leads

Module #6
Email Marketing Automation
Using marketing automation to create and send targeted email campaigns

Module #7
Marketing Automation Workflows
Creating and implementing workflows to automate marketing tasks

Module #8
Lead Scoring and Grading
Using lead scoring and grading to prioritize and qualify leads

Module #9
Nurturing Leads with Automation
Using marketing automation to nurture leads and move them through the sales funnel

Module #10
Retargeting and Personalization
Using marketing automation to personalize and retarget website visitors

Module #11
Social Media Automation
Using marketing automation to schedule and publish social media content

Module #12
Mobile Marketing Automation
Using marketing automation to target and engage mobile users

Module #13
Analytics and Reporting
Measuring and analyzing the success of your marketing automation campaigns

Module #14
A/B Testing and Optimization
Using A/B testing to optimize and improve marketing automation campaigns

Module #15
Marketing Automation for Account-Based Marketing
Using marketing automation for account-based marketing and target account engagement

Module #16
Marketing Automation for Ecommerce
Using marketing automation to drive ecommerce sales and revenue

Module #17
Marketing Automation for B2B and B2C
Using marketing automation for B2B and B2C marketing strategies

Module #18
Common Marketing Automation Mistakes
Avoiding common mistakes and pitfalls when implementing marketing automation

Module #19
Marketing Automation Best Practices
Best practices for implementing and optimizing marketing automation campaigns

Module #20
Marketing Automation for Customer Retention
Using marketing automation to retain and engage existing customers

Module #21
Marketing Automation for Cross-Channel Engagement
Using marketing automation to engage customers across multiple channels

Module #22
Marketing Automation for Content Marketing
Using marketing automation to distribute and promote content

Module #23
Marketing Automation for Predictive Analytics
Using marketing automation to predict customer behavior and preferences

Module #24
Marketing Automation for Chatbots and AI
Using marketing automation with chatbots and AI to improve customer engagement

Module #25
Course Wrap-Up & Conclusion
Planning next steps in Automating Marketing Campaigns with Digital Tools career

Ready to Learn, Share, and Compete?