Behavioral Insights for Promoting Green Transportation
( 30 Modules )

Module #1
Introduction to Behavioral Insights
Overview of behavioral economics and its application to transportation

Module #2
Understanding Human Behavior
Key principles of human behavior and decision-making

Module #3
Nudges and Behavioral Interventions
Introduction to nudges and behavioral interventions in transportation

Module #4
Green Transportation Challenges
Overview of environmental and health impacts of transportation and the need for green transportation

Module #5
Case Studies in Behavioral Insights for Transportation
Real-world examples of behavioral insights applied to transportation

Module #6
Understanding Travel Mode Choice
Influences on travel mode choice and how to encourage green modes

Module #7
The Role of Habit in Travel Behavior
How habits shape travel behavior and how to change them

Module #8
Social Influence and Travel Behavior
How social norms and social influence affect travel behavior

Module #9
Emotions and Travel Behavior
Emotional factors that influence travel behavior and how to appeal to them

Module #10
Contextual Factors in Travel Behavior
How built environment, weather, and other contextual factors influence travel behavior

Module #11
Nudges for Green Transportation
Designing nudges to encourage green transportation modes

Module #12
Gamification and Incentives for Green Transportation
Using gamification and incentives to promote green transportation

Module #13
Feedback and Education for Green Transportation
Using feedback and education to encourage green transportation

Module #14
Social Marketing for Green Transportation
Using social marketing principles to promote green transportation

Module #15
Behavioral Interventions for Specific Modes
Tailoring interventions to promote walking, cycling, public transportation, and carpooling

Module #16
Implementing Behavioral Interventions
Practical considerations for implementing behavioral interventions

Module #17
Evaluating Behavioral Interventions
Methods for evaluating the effectiveness of behavioral interventions

Module #18
Overcoming Barriers to Adoption
Strategies for overcoming barriers to adoption of green transportation modes

Module #19
Scaling Up Behavioral Interventions
Approaches for scaling up behavioral interventions to larger populations

Module #20
Behavioral Insights for Green Transportation Policy
How behavioral insights can inform policy-making for green transportation

Module #21
Using Data Analytics for Behavioral Insights
Using data analytics to better understand travel behavior and design behavioral interventions

Module #22
Behavioral Insights for Vulnerable Populations
Designing interventions that account for the needs of vulnerable populations

Module #23
Integrating Behavioral Insights with Other Approaches
Combining behavioral insights with other approaches, such as infrastructure design and pricing policies

Module #24
Behavioral Insights for Autonomous Vehicles
Applying behavioral insights to the emerging context of autonomous vehicles

Module #25
Future Directions in Behavioral Insights for Green Transportation
Emerging trends and future directions in the field of behavioral insights for green transportation

Module #26
Designing a Behavioral Intervention
Students design a behavioral intervention to promote green transportation

Module #27
Developing an Evaluation Plan
Students develop a plan to evaluate the effectiveness of their intervention

Module #28
Testing and Refining the Intervention
Students test and refine their intervention

Module #29
Presenting the Final Project
Students present their final project to the class

Module #30
Course Wrap-Up & Conclusion
Planning next steps in Behavioral Insights for Promoting Green Transportation career

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Behavioral Insights for Promoting Green Transportation ( 30 Modules )

Behavioral Insights for Promoting Green Transportation
( 30 Modules )