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WIZAPE
Apprentice Mode
10 Modules / ~100 pages
Wizard Mode
~25 Modules / ~400 pages

Behavioral Insights into Decision Making
( 25 Modules )

Module #1
Introduction to Behavioral Insights
Overview of behavioral insights and their application in decision making
Module #2
The Rationality Assumption
Challenging the traditional view of human decision making as rational
Module #3
Cognitive Biases:An Overview
Introduction to cognitive biases and their impact on decision making
Module #4
Availability Heuristic
How the availability of information influences our judgments
Module #5
Anchoring Effect
How initial values influence our decisions
Module #6
Confirmation Bias
How we selectively seek out information to confirm our beliefs
Module #7
Framing Effects
How the presentation of information influences our decisions
Module #8
Loss Aversion
Why we fear losses more than we value gains
Module #9
Nudges:Introduction
How to influence peoples behavior in predictable ways
Module #10
Nudges in Practice
Real-world examples of nudges in policy and business
Module #11
The Role of Emotional Arousal
How emotions influence our decision making processes
Module #12
The Power of Defaults
How default options influence our decisions
Module #13
Social Influence
How social norms and peer pressure shape our decisions
Module #14
Mental Accounting
How we mentally frame and categorize financial decisions
Module #15
Sunk Cost Fallacy
Why we persist in decisions due to past investments
Module #16
The Endowment Effect
Why we overvalue things we already possess
Module #17
Behavioral Economics in Finance
How behavioral insights apply to financial decision making
Module #18
Behavioral Insights in Marketing
How companies use behavioral insights to influence consumer behavior
Module #19
Decision Making Under Uncertainty
How we make decisions when outcomes are uncertain
Module #20
Heuristics and biases in Judgment
How mental shortcuts influence our judgments
Module #21
Mitigating Biases
Strategies for overcoming cognitive biases
Module #22
Ethical Considerations
The ethics of using behavioral insights to influence behavior
Module #23
Case Studies in Behavioral Insights
Real-world examples of behavioral insights in action
Module #24
Applying Behavioral Insights
How to apply behavioral insights in your own life and work
Module #25
Course Wrap-Up & Conclusion
Planning next steps in Behavioral Insights into Decision Making career


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