Case Studies in AI-Driven Marketing Campaigns
( 25 Modules )

Module #1
Introduction to AI-Driven Marketing
Overview of AI in marketing, benefits, and challenges

Module #2
Understanding Customer Journey Mapping
Importance of customer journey mapping in AI-driven marketing

Module #3
Case Study:Personalization with AI - Sephora
How Sephora uses AI for personalized marketing experiences

Module #4
AI-Powered Content Generation
Introduction to AI-generated content and its applications

Module #5
Case Study:AI-Generated Content - The Washington Post
How The Washington Post uses AI-generated content to increase engagement

Module #6
Natural Language Processing (NLP) in Marketing
Introduction to NLP and its applications in marketing

Module #7
Case Study:NLP in Customer Service - Amtrak
How Amtrak uses NLP to improve customer service

Module #8
Predictive Analytics for Customer Churn Prevention
Using predictive analytics to prevent customer churn

Module #9
Case Study:Predictive Analytics - Verizon
How Verizon uses predictive analytics to prevent customer churn

Module #10
AI-Driven Social Media Listening
Introduction to AI-driven social media listening and its applications

Module #11
Case Study:Social Media Listening - Coca-Cola
How Coca-Cola uses AI-driven social media listening to track brand reputation

Module #12
AI in Influencer Marketing
Using AI to identify and partner with influencers

Module #13
Case Study:Influencer Marketing - LOréal
How LOréal uses AI to partner with influencers

Module #14
AI-Driven Email Marketing Automation
Introduction to AI-driven email marketing automation

Module #15
Case Study:Email Marketing Automation - Expedia
How Expedia uses AI-driven email marketing automation to increase conversions

Module #16
AI in SEO and Content Optimization
Using AI to optimize content for search engines

Module #17
Case Study:SEO and Content Optimization - HubSpot
How HubSpot uses AI to optimize content for search engines

Module #18
AI-Driven Customer Segmentation
Using AI to segment customers for targeted marketing

Module #19
Case Study:Customer Segmentation - Starbucks
How Starbucks uses AI-driven customer segmentation to personalize marketing

Module #20
AI in Data-Driven Storytelling
Using AI to create data-driven stories for marketing campaigns

Module #21
Case Study:Data-Driven Storytelling - Nike
How Nike uses AI to create data-driven stories for marketing campaigns

Module #22
Ethical Considerations in AI-Driven Marketing
Importance of ethical considerations in AI-driven marketing

Module #23
Case Study:Ethical AI in Marketing - P&G
How P&G considers ethics in AI-driven marketing campaigns

Module #24
Future of AI in Marketing
Trends and predictions for AI in marketing

Module #25
Course Wrap-Up & Conclusion
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