Case Studies in Corporate Crisis Management
( 30 Modules )

Module #1
Introduction to Corporate Crisis Management
Overview of corporate crisis management, its importance, and the role of case studies in learning

Module #2
Defining a Crisis:Types and Characteristics
Understanding what constitutes a crisis, types of crises, and their impact on organizations

Module #3
Case Study 1:Tylenol and the 1982 Poisoning Crisis
Analysis of Johnson & Johnsons response to the Tylenol tampering crisis

Module #4
Crisis Communication Strategies
Effective communication during a crisis, including messaging, channels, and stakeholder engagement

Module #5
Case Study 2:Exxon Valdez Oil Spill (1989)
Lessons learned from ExxonMobils response to the environmental disaster

Module #6
Crisis Management Team Structure and Roles
Building an effective crisis management team, including roles, responsibilities, and decision-making processes

Module #7
Case Study 3:British Petroleum (BP) and the 2010 Gulf Oil Spill
Analysis of BPs response to the environmental disaster and its impact on the companys reputation

Module #8
Risk Management and Crisis Prevention
Identifying and mitigating risks, including risk assessment, contingency planning, and crisis prevention strategies

Module #9
Case Study 4:The Ford-Firestone Tire Recall Crisis (2000)
Lessons learned from Ford and Firestones response to the tire recall crisis

Module #10
Stakeholder Management during a Crisis
Understanding and managing stakeholder expectations, including customers, investors, employees, and the media

Module #11
Case Study 5:The Coca-Cola Contamination Crisis (1999)
Analysis of Coca-Colas response to the contamination crisis in Belgium and its impact on the companys reputation

Module #12
Crisis Recovery and Rebuilding
Strategies for recovering from a crisis, including reputation rebuilding, repair, and renewal

Module #13
Case Study 6:Maple Leaf Foods and the 2008 Listeriosis Crisis
Lessons learned from Maple Leaf Foods response to the food safety crisis

Module #14
Digital Crisis Management:Social Media and Online Reputation
Managing online reputation during a crisis, including social media strategy and response

Module #15
Case Study 7:United Airlines Passenger Removal Crisis (2017)
Analysis of United Airlines response to the passenger removal crisis and its impact on the companys reputation

Module #16
Crisis Management and Leadership
The role of leadership in crisis management, including decision-making, communication, and accountability

Module #17
Case Study 8:Wells Fargos Account Fraud Crisis (2016)
Lessons learned from Wells Fargos response to the account fraud crisis and its impact on the companys reputation

Module #18
Crisis Management and Ethics
The role of ethics in crisis management, including moral principles, values, and decision-making frameworks

Module #19
Case Study 9:The Volkswagen Emissions Scandal (2015)
Analysis of Volkswagens response to the emissions scandal and its impact on the companys reputation

Module #20
Global Crisis Management:Cross-Cultural and International Considerations
Managing crises in global organizations, including cross-cultural communication and international regulations

Module #21
Case Study 10:Nestles Maggi Noodle Crisis in India (2015)
Lessons learned from Nestles response to the food safety crisis in India

Module #22
Crisis Management and Supply Chain Disruption
Managing supply chain disruptions during a crisis, including risk assessment, contingency planning, and recovery strategies

Module #23
Case Study 11:Sonys 2011 PlayStation Network Breach
Analysis of Sonys response to the cyber breach and its impact on the companys reputation

Module #24
Crisis Management and Employee Engagement
The role of employee engagement in crisis management, including communication, trust, and employee ambassadorship

Module #25
Case Study 12:The 2018 KFC Chicken Shortage in the UK
Lessons learned from KFCs response to the supply chain crisis in the UK

Module #26
Crisis Management and Reputation Recovery
Strategies for recovering from a crisis, including reputation rebuilding, repair, and renewal

Module #27
Case Study 13:Starbucks Racial Profiling Crisis (2018)
Analysis of Starbucks response to the racial profiling crisis and its impact on the companys reputation

Module #28
Crisis Management and Crisis Prevention
Review of key takeaways from the course, including crisis prevention strategies and best practices

Module #29
Final Project:Developing a Crisis Management Plan
Applying course learnings to develop a comprehensive crisis management plan for a chosen organization

Module #30
Course Wrap-Up & Conclusion
Planning next steps in Case Studies in Corporate Crisis Management career

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Case Studies in Corporate Crisis Management ( 30 Modules )

Case Studies in Corporate Crisis Management
( 30 Modules )