Case Studies in Digital Marketing Data Analysis
( 25 Modules )

Module #1
Introduction to Digital Marketing Data Analysis
Overview of digital marketing data analysis, importance, and applications

Module #2
Understanding Digital Marketing Channels
In-depth look at digital marketing channels (SEO, PPC, Email, Social Media, etc.)

Module #3
Data Analysis Fundamentals
Review of basic statistics, data visualization, and Excel skills

Module #4
Case Study:Analyzing Website Traffic with Google Analytics
Hands-on case study using Google Analytics to analyze website traffic

Module #5
Understanding Customer Journey and Funnel Analysis
Concepts and tools for analyzing customer journey and funnel metrics

Module #6
Case Study:Optimizing Conversion Rates with A/B Testing
Real-world example of using A/B testing to improve conversion rates

Module #7
Social Media Analytics and Insights
Measuring social media performance, engagement, and ROI

Module #8
Case Study:Social Media Campaign Analysis
Analyzing social media campaign performance and ROI

Module #9
Email Marketing Metrics and Analysis
Key metrics and analysis for email marketing campaigns

Module #10
Case Study:Email Marketing Automation and Personalization
Real-world example of using email automation and personalization

Module #11
Paid Advertising (PPC) Analysis and Optimization
Measuring and optimizing PPC campaign performance

Module #12
Case Study:PPC Campaign Optimization for ROI
Hands-on case study optimizing PPC campaigns for ROI

Module #13
SEO Analytics and Keyword Research
Measuring SEO performance, keyword research, and on-page optimization

Module #14
Case Study:SEO Audit and Technical Optimization
Real-world example of conducting an SEO audit and implementing technical optimizations

Module #15
Influencer Marketing Analytics and Measurement
Measuring influencer marketing ROI and campaign performance

Module #16
Case Study:Influencer Marketing Campaign Analysis
Analyzing influencer marketing campaign performance and ROI

Module #17
Mobile App Analytics and Optimization
Measuring mobile app performance, retention, and monetization

Module #18
Case Study:Mobile App User Acquisition and Retention
Real-world example of acquiring and retaining mobile app users

Module #19
Data Visualization for Digital Marketing
Effective data visualization techniques for digital marketing insights

Module #20
Storytelling with Data in Digital Marketing
Communicating insights and recommendations to stakeholders

Module #21
Advanced Digital Marketing Analytics Tools
Exploring advanced tools (e.g. Mixpanel, Looker, Power BI) and techniques

Module #22
Case Study:Cross-Channel Digital Marketing Analysis
Analyzing performance across multiple digital marketing channels

Module #23
Data-Driven Decision Making in Digital Marketing
Applying data insights to inform digital marketing strategies

Module #24
Measuring Digital Marketing ROI and Attribution
Understanding ROI and attribution modeling in digital marketing

Module #25
Course Wrap-Up & Conclusion
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