Module #1 Introduction to Social Media Analytics Overview of social media analytics, its importance, and applications in business
Module #2 Understanding Social Media Metrics Defining and explaining key social media metrics, such as engagement rate, reach, and impressions
Module #3 Case Study 1:Nikes Social Media Strategy Analyzing Nikes social media strategy and its impact on brand awareness and sales
Module #4 Social Media Listening and Monitoring Tools and techniques for Social Media Listening and Monitoring, including Hootsuite, Sprout Social, and Brand24
Module #5 Case Study 2:Airbnbs User-Generated Content Campaign Examining Airbnbs user-generated content campaign and its impact on customer engagement and loyalty
Module #6 Influencer Marketing Analytics Measuring the effectiveness of influencer marketing campaigns, including ROI and engagement metrics
Module #7 Case Study 3:Coca-Colas Social Media Crisis Management Analyzing Coca-Colas response to a social media crisis and its impact on brand reputation
Module #8 Social Media Sentiment Analysis Tools and techniques for social media sentiment analysis, including Natural Language Processing (NLP) and emotional analytics
Module #9 Case Study 4:Red Bulls Social Media Content Strategy Examining Red Bulls social media content strategy and its impact on brand awareness and engagement
Module #10 Social Media Competitor Analysis Tools and techniques for social media competitor analysis, including competitor benchmarking and gap analysis
Module #11 Case Study 5:Starbucks Social Media Customer Service Analyzing Starbucks social media customer service strategy and its impact on customer satisfaction
Module #12 Measuring Social Media ROI Calculating the return on investment (ROI) of social media campaigns, including attribution modeling and econometric analysis
Module #13 Case Study 6:Doves Social Media Campaign for Social Good Examining Doves social media campaign for social good and its impact on brand reputation and awareness
Module #14 Social Media Analytics Tools Overview of social media analytics tools, including Google Analytics, Facebook Insights, and Twitter Analytics
Module #15 Case Study 7:LEGOs Social Media User-Generated Content Campaign Analyzing LEGOs user-generated content campaign and its impact on customer engagement and loyalty
Module #16 Social Media Analytics for Small Business Social media analytics strategies and tools for small businesses, including low-cost and free options
Module #17 Case Study 8:American Expresss Social Media Customer Engagement Examining American Expresss social media customer engagement strategy and its impact on customer loyalty
Module #18 Advanced Social Media Analytics Advanced social media analytics techniques, including predictive analytics and machine learning
Module #19 Case Study 9:Apples Social Media Product Launch Analyzing Apples social media product launch strategy and its impact on sales and brand awareness
Module #20 Measuring Social Media Influencer Effectiveness Tools and techniques for measuring social media influencer effectiveness, including influencer scoring and benchmarking
Module #21 Case Study 10:McDonalds Social Media Crisis Management Examining McDonalds social media crisis management strategy and its impact on brand reputation
Module #22 Social Media Analytics for Non-Profit Organizations Social media analytics strategies and tools for non-profit organizations, including donor engagement and fundraising
Module #23 Case Study 11:LOréals Social Media Content Strategy Analyzing LOréals social media content strategy and its impact on brand awareness and engagement
Module #24 Social Media Analytics and ROI Calculating the ROI of social media campaigns, including attribution modeling and econometric analysis
Module #25 Case Study 12:Walmarts Social Media Customer Service Examining Walmarts social media customer service strategy and its impact on customer satisfaction
Module #26 Social Media Analytics for E-commerce Social media analytics strategies and tools for e-commerce, including sales and revenue tracking
Module #27 Case Study 13:BMWs Social Media Influencer Campaign Analyzing BMWs social media influencer campaign and its impact on brand awareness and sales
Module #28 Social Media Analytics for Entertainment Industry Social media analytics strategies and tools for the entertainment industry, including box office tracking and celebrity brand management
Module #29 Case Study 14:Under Armours Social Media Fitness Campaign Examining Under Armours social media fitness campaign and its impact on brand awareness and sales
Module #30 Course Wrap-Up & Conclusion Planning next steps in Case Studies in Social Media Analytics career
