Case Studies in Social Media Analytics
( 30 Modules )

Module #1
Introduction to Social Media Analytics
Overview of social media analytics, its importance, and applications in business

Module #2
Understanding Social Media Metrics
Defining and explaining key social media metrics, such as engagement rate, reach, and impressions

Module #3
Case Study 1:Nikes Social Media Strategy
Analyzing Nikes social media strategy and its impact on brand awareness and sales

Module #4
Social Media Listening and Monitoring
Tools and techniques for Social Media Listening and Monitoring, including Hootsuite, Sprout Social, and Brand24

Module #5
Case Study 2:Airbnbs User-Generated Content Campaign
Examining Airbnbs user-generated content campaign and its impact on customer engagement and loyalty

Module #6
Influencer Marketing Analytics
Measuring the effectiveness of influencer marketing campaigns, including ROI and engagement metrics

Module #7
Case Study 3:Coca-Colas Social Media Crisis Management
Analyzing Coca-Colas response to a social media crisis and its impact on brand reputation

Module #8
Social Media Sentiment Analysis
Tools and techniques for social media sentiment analysis, including Natural Language Processing (NLP) and emotional analytics

Module #9
Case Study 4:Red Bulls Social Media Content Strategy
Examining Red Bulls social media content strategy and its impact on brand awareness and engagement

Module #10
Social Media Competitor Analysis
Tools and techniques for social media competitor analysis, including competitor benchmarking and gap analysis

Module #11
Case Study 5:Starbucks Social Media Customer Service
Analyzing Starbucks social media customer service strategy and its impact on customer satisfaction

Module #12
Measuring Social Media ROI
Calculating the return on investment (ROI) of social media campaigns, including attribution modeling and econometric analysis

Module #13
Case Study 6:Doves Social Media Campaign for Social Good
Examining Doves social media campaign for social good and its impact on brand reputation and awareness

Module #14
Social Media Analytics Tools
Overview of social media analytics tools, including Google Analytics, Facebook Insights, and Twitter Analytics

Module #15
Case Study 7:LEGOs Social Media User-Generated Content Campaign
Analyzing LEGOs user-generated content campaign and its impact on customer engagement and loyalty

Module #16
Social Media Analytics for Small Business
Social media analytics strategies and tools for small businesses, including low-cost and free options

Module #17
Case Study 8:American Expresss Social Media Customer Engagement
Examining American Expresss social media customer engagement strategy and its impact on customer loyalty

Module #18
Advanced Social Media Analytics
Advanced social media analytics techniques, including predictive analytics and machine learning

Module #19
Case Study 9:Apples Social Media Product Launch
Analyzing Apples social media product launch strategy and its impact on sales and brand awareness

Module #20
Measuring Social Media Influencer Effectiveness
Tools and techniques for measuring social media influencer effectiveness, including influencer scoring and benchmarking

Module #21
Case Study 10:McDonalds Social Media Crisis Management
Examining McDonalds social media crisis management strategy and its impact on brand reputation

Module #22
Social Media Analytics for Non-Profit Organizations
Social media analytics strategies and tools for non-profit organizations, including donor engagement and fundraising

Module #23
Case Study 11:LOréals Social Media Content Strategy
Analyzing LOréals social media content strategy and its impact on brand awareness and engagement

Module #24
Social Media Analytics and ROI
Calculating the ROI of social media campaigns, including attribution modeling and econometric analysis

Module #25
Case Study 12:Walmarts Social Media Customer Service
Examining Walmarts social media customer service strategy and its impact on customer satisfaction

Module #26
Social Media Analytics for E-commerce
Social media analytics strategies and tools for e-commerce, including sales and revenue tracking

Module #27
Case Study 13:BMWs Social Media Influencer Campaign
Analyzing BMWs social media influencer campaign and its impact on brand awareness and sales

Module #28
Social Media Analytics for Entertainment Industry
Social media analytics strategies and tools for the entertainment industry, including box office tracking and celebrity brand management

Module #29
Case Study 14:Under Armours Social Media Fitness Campaign
Examining Under Armours social media fitness campaign and its impact on brand awareness and sales

Module #30
Course Wrap-Up & Conclusion
Planning next steps in Case Studies in Social Media Analytics career

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Case Studies in Social Media Analytics ( 30 Modules )

Case Studies in Social Media Analytics
( 30 Modules )