Module #1 Introduction to Healthcare Social Media Overview of social media in healthcare, including benefits, challenges, and regulatory landscape
Module #2 HIPAA and Social Media Understanding HIPAA regulations and how they apply to social media, including patient privacy and confidentiality
Module #3 Federal Trade Commission (FTC) Guidelines Overview of FTC guidelines on truthfulness, fairness, and substantiation in healthcare social media advertising
Module #4 State-Specific Regulations Review of state-specific regulations and laws affecting healthcare social media, including data privacy and security
Module #5 Ethical Considerations in Healthcare Social Media Exploring ethical principles, including transparency, accountability, and cultural sensitivity
Module #6 Social Media Platforms and Healthcare Overview of popular social media platforms, including Facebook, Twitter, Instagram, and YouTube, and their applications in healthcare
Module #7 Content Creation and Curation Best practices for creating and curating engaging, accurate, and compliant healthcare content on social media
Module #8 Patient Engagement and Community Building Strategies for building and engaging with online patient communities, including commenting, messaging, and content sharing
Module #9 Crisis Communication and Reputation Management Developing a crisis communication plan and managing online reputation in healthcare social media
Module #10 Influencer Marketing in Healthcare Guidelines for partnering with influencers in healthcare, including compliance with FTC guidelines and HIPAA regulations
Module #11 Social Media Advertising in Healthcare Best practices for creating compliant and effective social media ads, including advertising policies and regulations
Module #12 Measuring and Evaluating Social Media Success _metrics and tools for measuring social media ROI, engagement, and patient outcomes
Module #13 Social Media Governance and Policy Developing and implementing social media governance policies, including content management and employee conduct
Module #14 Employee Training and Education Training and education strategies for healthcare employees on social media best practices, compliance, and ethics
Module #15 Risk Management and Compliance Identifying and mitigating risks associated with healthcare social media, including data breaches and regulatory non-compliance
Module #16 Social Media and Prescription Drugs Advertising and promotional guidelines for prescription drugs on social media, including FDA regulations
Module #17 Social Media and Medical Devices Advertising and promotional guidelines for medical devices on social media, including FDA regulations
Module #18 Digital Health and Telemedicine Overview of digital health and telemedicine, including regulatory landscape and best practices for social media marketing
Module #19 Health Disparities and Cultural Sensitivity Addressing health disparities and promoting cultural sensitivity in healthcare social media, including language access and inclusive messaging
Module #20 Social Media and Patient Advocacy Best practices for partnering with patient advocacy groups and promoting patient advocacy on social media
Module #21 Social Media and Healthcare Research Guidelines for conducting healthcare research on social media, including IRB approval and patient privacy
Module #22 Social Media and Healthcare Policy Understanding the intersection of healthcare policy and social media, including policy development and advocacy
Module #23 Social Media and Healthcare Crisis Communication Best practices for crisis communication in healthcare social media, including pandemic and public health crisis response
Module #24 Social Media and Healthcare Leadership The role of healthcare leadership in shaping social media strategy, including CEO and CMO involvement
Module #25 Course Wrap-Up & Conclusion Planning next steps in Compliance and Ethics in Healthcare Social Media career
