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WIZAPE
Apprentice Mode
10 Modules / ~100 pages
Wizard Mode
~25 Modules / ~400 pages

Compliance and Ethics in Healthcare Social Media
( 25 Modules )

Module #1
Introduction to Healthcare Social Media
Overview of social media in healthcare, including benefits, challenges, and regulatory landscape
Module #2
HIPAA and Social Media
Understanding HIPAA regulations and how they apply to social media, including patient privacy and confidentiality
Module #3
Federal Trade Commission (FTC) Guidelines
Overview of FTC guidelines on truthfulness, fairness, and substantiation in healthcare social media advertising
Module #4
State-Specific Regulations
Review of state-specific regulations and laws affecting healthcare social media, including data privacy and security
Module #5
Ethical Considerations in Healthcare Social Media
Exploring ethical principles, including transparency, accountability, and cultural sensitivity
Module #6
Social Media Platforms and Healthcare
Overview of popular social media platforms, including Facebook, Twitter, Instagram, and YouTube, and their applications in healthcare
Module #7
Content Creation and Curation
Best practices for creating and curating engaging, accurate, and compliant healthcare content on social media
Module #8
Patient Engagement and Community Building
Strategies for building and engaging with online patient communities, including commenting, messaging, and content sharing
Module #9
Crisis Communication and Reputation Management
Developing a crisis communication plan and managing online reputation in healthcare social media
Module #10
Influencer Marketing in Healthcare
Guidelines for partnering with influencers in healthcare, including compliance with FTC guidelines and HIPAA regulations
Module #11
Social Media Advertising in Healthcare
Best practices for creating compliant and effective social media ads, including advertising policies and regulations
Module #12
Measuring and Evaluating Social Media Success
_metrics and tools for measuring social media ROI, engagement, and patient outcomes
Module #13
Social Media Governance and Policy
Developing and implementing social media governance policies, including content management and employee conduct
Module #14
Employee Training and Education
Training and education strategies for healthcare employees on social media best practices, compliance, and ethics
Module #15
Risk Management and Compliance
Identifying and mitigating risks associated with healthcare social media, including data breaches and regulatory non-compliance
Module #16
Social Media and Prescription Drugs
Advertising and promotional guidelines for prescription drugs on social media, including FDA regulations
Module #17
Social Media and Medical Devices
Advertising and promotional guidelines for medical devices on social media, including FDA regulations
Module #18
Digital Health and Telemedicine
Overview of digital health and telemedicine, including regulatory landscape and best practices for social media marketing
Module #19
Health Disparities and Cultural Sensitivity
Addressing health disparities and promoting cultural sensitivity in healthcare social media, including language access and inclusive messaging
Module #20
Social Media and Patient Advocacy
Best practices for partnering with patient advocacy groups and promoting patient advocacy on social media
Module #21
Social Media and Healthcare Research
Guidelines for conducting healthcare research on social media, including IRB approval and patient privacy
Module #22
Social Media and Healthcare Policy
Understanding the intersection of healthcare policy and social media, including policy development and advocacy
Module #23
Social Media and Healthcare Crisis Communication
Best practices for crisis communication in healthcare social media, including pandemic and public health crisis response
Module #24
Social Media and Healthcare Leadership
The role of healthcare leadership in shaping social media strategy, including CEO and CMO involvement
Module #25
Course Wrap-Up & Conclusion
Planning next steps in Compliance and Ethics in Healthcare Social Media career


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