Content Strategy for Digital Platforms
( 25 Modules )

Module #1
Introduction to Content Strategy
Exploring the Importance of Content Strategy in Digital Platforms

Module #2
Understanding Digital Platforms
Overview of Popular Digital Platforms and Their Content Requirements

Module #3
Content Strategy Fundamentals
Defining Content Goals, Target Audiences, and Unique Value Propositions

Module #4
Content Audits and Analysis
Conducting a Content Audit, Analyzing Metrics, and Identifying Gaps

Module #5
Content Strategy Development
Creating a Content Strategy Framework, Mission Statement, and Objectives

Module #6
Content Creation and Curation
Developing a Content Creation and Curation Strategy

Module #7
Content Formats and Types
Exploring Different Content Formats and Types (Text, Visual, Audio, Video)

Module #8
Content Distribution and Promotion
Strategies for Content Distribution, Promotion, and Amplification

Module #9
Content Measurement and Evaluation
Setting Up Analytics, Tracking Metrics, and Evaluating Content Performance

Module #10
Understanding Your Target Audience
Creating Buyer Personas, User Journeys, and Customer Avatars

Module #11
Content Marketing and Lead Generation
Using Content to Attract, Engage, and Convert Leads

Module #12
Social Media Content Strategy
Creating Effective Social Media Content, Engagement, and Advertising Strategies

Module #13
Email Content Strategy
Crafting Compelling Email Content, Campaigns, and Nurture Strategies

Module #14
Content Experience and Journey Mapping
Designing Seamless Content Experiences Across Touchpoints

Module #15
Accessibility and Inclusive Content
Creating Accessible, Inclusive, and Diverse Content for All

Module #16
Content Governance and Workflow
Establishing Content Governance, Workflow, and Approval Processes

Module #17
Content Localization and Globalization
Adapting Content for Different Markets, Cultures, and Languages

Module #18
AI and Automation in Content Strategy
Leveraging AI, Automation, and Machine Learning for Content Efficiency

Module #19
Content ROI and Budgeting
Monetizing Content, Setting Budgets, and Measuring Return on Investment

Module #20
Content Team Management and Roles
Building and Managing High-Performing Content Teams

Module #21
Content Crisis Communications and Recovery
Mitigating Content Crises, Managing Reputation, and Recovering from Mistakes

Module #22
Content Strategy for Emerging Technologies
Preparing for Voice, AR, VR, and Other Emerging Technologies

Module #23
Case Studies and Real-World Examples
Analyzing Successful Content Strategies and Lessons Learned

Module #24
Content Strategy for Non-Profit and Social Impact
Using Content to Drive Social Change, Awareness, and Fundraising

Module #25
Course Wrap-Up & Conclusion
Planning next steps in Content Strategy for Digital Platforms career

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Content Strategy for Digital Platforms ( 25 Modules )

Content Strategy for Digital Platforms
( 25 Modules )