Module #1 Introduction to Content Strategy for Social Media Overview of the importance of content strategy in social media marketing and setting course expectations
Module #2 Understanding Your Audience Identifying and segmenting target audiences for social media content
Module #3 Social Media Platform Overview Review of popular social media platforms and their unique characteristics
Module #4 Content Pillars and Themes Developing core content pillars and themes to guide social media content creation
Module #5 Defining Your Brand Voice and Tone Establishing a consistent brand voice and tone for social media content
Module #6 Content Calendar Planning Creating a content calendar to organize and schedule social media content
Module #7 Content Format and Types Exploring different content formats and types (e.g. video, images, stories, etc.)
Module #8 Repurposing and Repackaging Content Strategies for repurposing and repackaging content for social media platforms
Module #9 Visual Content Creation Design principles and best practices for creating visually appealing social media content
Module #10 Video Content Strategy Developing a video content strategy for social media platforms
Module #11 Influencer Collaboration and Partnerships Working with influencers and partners to amplify social media content
Module #12 User-Generated Content and Engagement Encouraging and leveraging user-generated content and engagement on social media
Module #13 Measuring and Analyzing Social Media Performance Overview of key metrics and analytics tools for measuring social media performance
Module #14 Facebook and Instagram Content Strategy Platform-specific content strategy for Facebook and Instagram
Module #15 Twitter and LinkedIn Content Strategy Platform-specific content strategy for Twitter and LinkedIn
Module #16 YouTube and TikTok Content Strategy Platform-specific content strategy for YouTube and TikTok
Module #17 Paid Social Media Advertising Using paid social media advertising to amplify content reach and engagement
Module #18 Content Crisis Management Developing a plan for managing content crises and online reputation management
Module #19 Accessibility and Inclusivity in Social Media Content Best practices for creating accessible and inclusive social media content
Module #20 Content Localization and Globalization Strategies for adapting content for local and global audiences
Module #21 Content Governance and Approval Processes Establishing content governance and approval processes for social media teams
Module #22 Content Distribution and Amplification Strategies for distributing and amplifying social media content beyond organic reach
Module #23 Employee Advocacy and Social Media Policy Developing employee advocacy programs and social media policy guidelines
Module #24 Social Media Content Optimization for SEO Optimizing social media content for search engine optimization (SEO) benefits
Module #25 Course Wrap-Up & Conclusion Planning next steps in Content Strategy for Social Media Platforms career
Module #14