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WIZAPE
Apprentice Mode
10 Modules / ~100 pages
Wizard Mode
~25 Modules / ~400 pages

Content Strategy for Social Media Platforms
( 25 Modules )

Module #1
Introduction to Content Strategy for Social Media
Overview of the importance of content strategy in social media marketing and setting course expectations
Module #2
Understanding Your Audience
Identifying and segmenting target audiences for social media content
Module #3
Social Media Platform Overview
Review of popular social media platforms and their unique characteristics
Module #4
Content Pillars and Themes
Developing core content pillars and themes to guide social media content creation
Module #5
Defining Your Brand Voice and Tone
Establishing a consistent brand voice and tone for social media content
Module #6
Content Calendar Planning
Creating a content calendar to organize and schedule social media content
Module #7
Content Format and Types
Exploring different content formats and types (e.g. video, images, stories, etc.)
Module #8
Repurposing and Repackaging Content
Strategies for repurposing and repackaging content for social media platforms
Module #9
Visual Content Creation
Design principles and best practices for creating visually appealing social media content
Module #10
Video Content Strategy
Developing a video content strategy for social media platforms
Module #11
Influencer Collaboration and Partnerships
Working with influencers and partners to amplify social media content
Module #12
User-Generated Content and Engagement
Encouraging and leveraging user-generated content and engagement on social media
Module #13
Measuring and Analyzing Social Media Performance
Overview of key metrics and analytics tools for measuring social media performance
Module #14
Facebook and Instagram Content Strategy
Platform-specific content strategy for Facebook and Instagram
Module #15
Twitter and LinkedIn Content Strategy
Platform-specific content strategy for Twitter and LinkedIn
Module #16
YouTube and TikTok Content Strategy
Platform-specific content strategy for YouTube and TikTok
Module #17
Paid Social Media Advertising
Using paid social media advertising to amplify content reach and engagement
Module #18
Content Crisis Management
Developing a plan for managing content crises and online reputation management
Module #19
Accessibility and Inclusivity in Social Media Content
Best practices for creating accessible and inclusive social media content
Module #20
Content Localization and Globalization
Strategies for adapting content for local and global audiences
Module #21
Content Governance and Approval Processes
Establishing content governance and approval processes for social media teams
Module #22
Content Distribution and Amplification
Strategies for distributing and amplifying social media content beyond organic reach
Module #23
Employee Advocacy and Social Media Policy
Developing employee advocacy programs and social media policy guidelines
Module #24
Social Media Content Optimization for SEO
Optimizing social media content for search engine optimization (SEO) benefits
Module #25
Course Wrap-Up & Conclusion
Planning next steps in Content Strategy for Social Media Platforms career


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