Module #1 Introduction to Crisis Communication Overview of crisis communication, its importance, and key concepts
Module #2 Understanding Crisis Types Classification of crises, including natural disasters, reputational crises, and operational crises
Module #3 Crisis Communication Models Examination of crisis communication models, including the Rhetorical Arena Approach and the Situational Crisis Communication Theory
Module #4 Crisis Communication Planning Developing a crisis communication plan, including identifying key stakeholders and establishing communication protocols
Module #5 Crisis Team Roles and Responsibilities Defining roles and responsibilities of the crisis management team, including the CEO, communications, and crisis manager
Module #6 Identifying and Assessing Crisis Risks Conducting a risk assessment to identify potential crisis scenarios and developing contingency plans
Module #7 Crisis Communication Strategy Development Developing a crisis communication strategy, including message development and channel selection
Module #8 Spokesperson Training Training spokespeople for effective crisis communication, including media training and messaging
Module #9 Crisis Communication in the Digital Age The role of social media and digital channels in crisis communication, including crisis monitoring and online reputation management
Module #10 Reputation Management in Crisis Protecting and preserving organizational reputation during a crisis, including reputation repair strategies
Module #11 Crisis Communication for Specific Industries Industry-specific crisis communication strategies, including healthcare, finance, and manufacturing
Module #12 Legal and Regulatory Considerations Understanding legal and regulatory requirements for crisis communication, including disclosure and reporting obligations
Module #13 Crisis Communication for International Organizations Crisis communication strategies for international organizations, including cultural and linguistic considerations
Module #14 Crisis Simulation Exercise Participating in a crisis simulation exercise to practice crisis communication strategies and decision-making
Module #15 Crisis Communication During the Crisis Phase Effective crisis communication during the crisis phase, including initial response, updates, and stakeholder engagement
Module #16 Crisis Communication During the Recovery Phase Crisis communication strategies during the recovery phase, including reputation rebuilding and stakeholder re-engagement
Module #17 Post-Crisis Evaluation and Review Conducting a post-crisis evaluation and review, including Lessons Learned and future crisis preparedness
Module #18 Crisis Communication and the Media Working with the media during a crisis, including media relations, press conferences, and interviews
Module #19 Employee Communication During a Crisis Effective communication with employees during a crisis, including internal communication strategies and engagement
Module #20 Crisis Communication and Social Media Influencers The role of social media influencers in crisis communication, including strategic partnerships and online engagement
Module #21 Crisis Communication and Supply Chain Disruptions Managing supply chain disruptions during a crisis, including communication with stakeholders and contingency planning
Module #22 Crisis Communication and Cybersecurity Crisis communication strategies for cybersecurity breaches, including incident response and stakeholder communication
Module #23 Crisis Communication and Activism Managing crisis communication during activist campaigns, including stakeholder engagement and reputation protection
Module #24 Crisis Communication and Leadership The role of leadership in crisis communication, including CEO communication, accountability, and transparency
Module #25 Course Wrap-Up & Conclusion Planning next steps in Crisis Communication career
