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10 Modules / ~100 pages
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Data-Driven Decision Making for Product Managers
( 26 Modules )

Module #1
Introduction to Data-Driven Decision Making
Overview of the importance of data-driven decision making in product management and the objectives of the course
Module #2
Understanding Data Fundamentals
Basic concepts of data analysis and statistics for product managers
Module #3
Data Sources and Collection
Overview of common data sources and methods for collecting data in product development
Module #4
Data Tools and Technologies
Introduction to popular data tools and technologies used in product development
Module #5
Defining Key Performance Indicators (KPIs)
How to define and track KPIs to measure product performance
Module #6
Data Analysis for Product Managers
Basic data analysis techniques for product managers, including descriptive statistics and data visualization
Module #7
Understanding Customer Behavior
Analyzing customer behavior data to inform product decisions
Module #8
A/B Testing and Experimentation
Designing and interpreting A/B tests and experiments to inform product decisions
Module #9
Survival Analysis and Funnel Analysis
Analyzing customer retention and drop-off using survival analysis and funnel analysis
Module #10
Segmentation and Clustering
Segmenting and clustering customers to identify patterns and opportunities
Module #11
Prioritization Frameworks
Using data to prioritize features and product roadmap
Module #12
Data-Driven Product Roadmapping
Creating a product roadmap based on data-driven insights
Module #13
Stakeholder Management and Communication
Effectively communicating data-driven insights to stakeholders
Module #14
Data-Driven Decision Making in Practice
Case studies and real-world examples of data-driven decision making in product management
Module #15
Common Biases and Pitfalls
Avoiding common biases and pitfalls in data-driven decision making
Module #16
Data Governance and Ethics
Ensuring data governance and ethics in product development
Module #17
Advanced Analytics for Product Managers
Introduction to machine learning and predictive analytics for product managers
Module #18
Data-Driven Decision Making for Growth
Using data-driven decision making to drive growth and revenue
Module #19
Data-Driven Decision Making for Retention
Using data-driven decision making to improve customer retention
Module #20
Data-Driven Decision Making for User Experience
Using data-driven decision making to inform user experience design
Module #21
Working with Cross-Functional Teams
Collaborating with cross-functional teams to drive data-driven decision making
Module #22
Building a Data-Driven Culture
Creating a data-driven culture within an organization
Module #23
Overcoming Data-Driven Decision Making Challenges
Addressing common challenges and obstacles in data-driven decision making
Module #24
Best Practices and Resources
Best practices and resources for data-driven decision making in product management
Module #25
Capstone Project
Applying data-driven decision making principles to a real-world product management scenario
Module #26
Course Wrap-Up & Conclusion
Planning next steps in Data-Driven Decision Making for Product Managers career


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