Module #1 Introduction to Data-Driven Decision Making Overview of the importance of data-driven decision making in product management and the objectives of the course
Module #2 Understanding Data Fundamentals Basic concepts of data analysis and statistics for product managers
Module #3 Data Sources and Collection Overview of common data sources and methods for collecting data in product development
Module #4 Data Tools and Technologies Introduction to popular data tools and technologies used in product development
Module #5 Defining Key Performance Indicators (KPIs) How to define and track KPIs to measure product performance
Module #6 Data Analysis for Product Managers Basic data analysis techniques for product managers, including descriptive statistics and data visualization
Module #7 Understanding Customer Behavior Analyzing customer behavior data to inform product decisions
Module #8 A/B Testing and Experimentation Designing and interpreting A/B tests and experiments to inform product decisions
Module #9 Survival Analysis and Funnel Analysis Analyzing customer retention and drop-off using survival analysis and funnel analysis
Module #10 Segmentation and Clustering Segmenting and clustering customers to identify patterns and opportunities
Module #11 Prioritization Frameworks Using data to prioritize features and product roadmap
Module #12 Data-Driven Product Roadmapping Creating a product roadmap based on data-driven insights
Module #13 Stakeholder Management and Communication Effectively communicating data-driven insights to stakeholders
Module #14 Data-Driven Decision Making in Practice Case studies and real-world examples of data-driven decision making in product management
Module #15 Common Biases and Pitfalls Avoiding common biases and pitfalls in data-driven decision making
Module #16 Data Governance and Ethics Ensuring data governance and ethics in product development
Module #17 Advanced Analytics for Product Managers Introduction to machine learning and predictive analytics for product managers
Module #18 Data-Driven Decision Making for Growth Using data-driven decision making to drive growth and revenue
Module #19 Data-Driven Decision Making for Retention Using data-driven decision making to improve customer retention
Module #20 Data-Driven Decision Making for User Experience Using data-driven decision making to inform user experience design
Module #21 Working with Cross-Functional Teams Collaborating with cross-functional teams to drive data-driven decision making
Module #22 Building a Data-Driven Culture Creating a data-driven culture within an organization
Module #23 Overcoming Data-Driven Decision Making Challenges Addressing common challenges and obstacles in data-driven decision making
Module #24 Best Practices and Resources Best practices and resources for data-driven decision making in product management
Module #25 Capstone Project Applying data-driven decision making principles to a real-world product management scenario
Module #26 Course Wrap-Up & Conclusion Planning next steps in Data-Driven Decision Making for Product Managers career
