Data-Driven Decision Making in Digital Marketing
( 30 Modules )

Module #1
Introduction to Data-Driven Decision Making
Overview of the importance of data-driven decision making in digital marketing and course objectives

Module #2
Understanding Digital Marketing Analytics
Introduction to digital marketing analytics, metrics, and tools

Module #3
Setting Up Your Analytics Toolset
Configuring Google Analytics and other analytics tools for data collection

Module #4
Data Collection and Storage
Understanding data collection methods, data warehousing, and data governance

Module #5
Data Analysis Fundamentals
Introduction to data analysis concepts, including data mining and statistical analysis

Module #6
Working with Data Visualization Tools
Using data visualization tools such as Tableau, Power BI, or D3.js to communicate insights

Module #7
Customer Journey Mapping
Creating customer journey maps to inform data-driven decision making

Module #8
Segmentation and Clustering
Segmenting and clustering customer data to identify insights and opportunities

Module #9
A/B Testing and Experimentation
Designing and executing A/B tests to inform data-driven decision making

Module #10
Regression Analysis and Correlation
Using regression analysis and correlation to identify relationships between variables

Module #11
Machine Learning and Predictive Modeling
Introduction to machine learning and predictive modeling techniques

Module #12
Data-Driven Decision Making in SEO
Applying data-driven decision making to SEO strategies and optimization

Module #13
Data-Driven Decision Making in Paid Advertising
Applying data-driven decision making to paid advertising campaigns and optimization

Module #14
Data-Driven Decision Making in Social Media
Applying data-driven decision making to social media marketing strategies and optimization

Module #15
Data-Driven Decision Making in Email Marketing
Applying data-driven decision making to email marketing campaigns and optimization

Module #16
Measuring ROI and Attribution
Measuring return on investment (ROI) and attribution in digital marketing

Module #17
Data Storytelling and Communication
Communicating data insights and recommendations to stakeholders

Module #18
Managing and Leading Data-Driven Teams
Best practices for managing and leading data-driven teams in digital marketing

Module #19
Case Studies in Data-Driven Decision Making
Real-world case studies of data-driven decision making in digital marketing

Module #20
Ethics and Privacy in Data-Driven Decision Making
Addressing ethical and privacy concerns in data-driven decision making

Module #21
Advanced Analytics Topics
Exploring advanced analytics topics, including deep learning and natural language processing

Module #22
Using Data to Inform Product Development
Using data to inform product development and optimization

Module #23
Using Data to Inform Customer Experience
Using data to inform customer experience and UX design

Module #24
Agile Analytics and Iteration
Applying agile principles to analytics and data-driven decision making

Module #25
Data-Driven Decision Making for Executives
Strategic decision making for executives using data-driven insights

Module #26
Data-Driven Decision Making in Emerging Channels
Applying data-driven decision making to emerging channels, such as voice search and augmented reality

Module #27
Using Data to Inform Business Strategy
Using data to inform business strategy and drive organizational change

Module #28
Data-Driven Decision Making in B2B Marketing
Applying data-driven decision making to B2B marketing strategies and optimization

Module #29
Data-Driven Decision Making in Ecommerce
Applying data-driven decision making to ecommerce strategies and optimization

Module #30
Course Wrap-Up & Conclusion
Planning next steps in Data-Driven Decision Making in Digital Marketing career

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Data-Driven Decision Making in Digital Marketing ( 30 Modules )

Data-Driven Decision Making in Digital Marketing
( 30 Modules )