Data-Driven Digital Advertising Strategies
( 24 Modules )

Module #1
Introduction to Data-Driven Digital Advertising
Overview of the importance of data in digital advertising, course objectives, and key concepts

Module #2
Understanding Your Target Audience
How to identify, segment, and analyze target audience data for effective ad targeting

Module #3
Data Sources for Digital Advertising
Overview of first-party, second-party, and third-party data sources for digital advertising

Module #4
Google Analytics for Digital Advertising
How to use Google Analytics to inform digital advertising strategies and measure campaign performance

Module #5
Data Management Platforms (DMPs) and Customer Data Platforms (CDPs)
Introduction to DMPs and CDPs, and how they can be used to manage and activate data for digital advertising

Module #6
Audience Segmentation and Profiling
How to create and use audience segments and profiles to inform digital advertising targeting and messaging

Module #7
Data-Driven Ad Targeting Strategies
Overview of data-driven targeting strategies, including lookalike targeting, custom audiences, and retargeting

Module #8
Programmatic Advertising and Real-Time Bidding
Introduction to programmatic advertising and real-time bidding, and how they can be used for data-driven ad targeting

Module #9
Search Engine Marketing (SEM) and Data-Driven Bidding
How to use data to inform SEM strategies, including keyword research, ad copy optimization, and bidding

Module #10
Social Media Advertising and Data-Driven Targeting
How to use data to inform social media advertising strategies, including Facebook, Twitter, and LinkedIn

Module #11
Native Advertising and Data-Driven Placement
How to use data to inform native advertising strategies, including sponsored content and product placement

Module #12
Mobile Advertising and Location-Based Targeting
How to use data to inform mobile advertising strategies, including location-based targeting and in-app advertising

Module #13
Measuring Campaign Performance and ROI
How to use data to measure campaign performance and ROI, including metrics, attribution modeling, and A/B testing

Module #14
Data-Driven Ad Creative Optimization
How to use data to optimize ad creative, including image and video optimization, and copy testing

Module #15
A/B Testing and Experimentation
How to design and execute A/B tests and experiments to inform digital advertising strategies

Module #16
Data-Driven Budget Allocation and Optimization
How to use data to inform budget allocation and optimization, including media mix modeling and attribution analysis

Module #17
Advanced Data Analysis for Digital Advertising
How to use advanced data analysis techniques, including clustering, regression, and decision trees, for digital advertising

Module #18
Case Studies in Data-Driven Digital Advertising
Real-world case studies of data-driven digital advertising campaigns and strategies

Module #19
Data-Driven Digital Advertising for Ecommerce
How to use data to inform digital advertising strategies for ecommerce companies

Module #20
Data-Driven Digital Advertising for Lead Generation
How to use data to inform digital advertising strategies for lead generation

Module #21
Data-Driven Digital Advertising for Brand Awareness
How to use data to inform digital advertising strategies for brand awareness and consideration

Module #22
The Future of Data-Driven Digital Advertising
Emerging trends and technologies in data-driven digital advertising, including AI, AR, and voice search

Module #23
Data-Driven Digital Advertising Tools and Technologies
Overview of popular data-driven digital advertising tools and technologies, including ad serving, DSPs, and ad exchanges

Module #24
Course Wrap-Up & Conclusion
Planning next steps in Data-Driven Digital Advertising Strategies career

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Data-Driven Digital Advertising Strategies ( 24 Modules )

Data-Driven Digital Advertising Strategies
( 24 Modules )