Data-Driven Digital Marketing Techniques
( 25 Modules )

Module #1
Introduction to Data-Driven Digital Marketing
Overview of the course and importance of data-driven digital marketing

Module #2
Understanding Your Target Audience
Identifying and understanding your target audience through data analysis

Module #3
Setting Up Google Analytics
Configuring and tracking website performance using Google Analytics

Module #4
Understanding Website Metrics
Interpreting website metrics such as bounce rate, conversion rate, and more

Module #5
Data-Driven Keyword Research
Using tools like Google Keyword Planner and Ahrefs to identify high-impact keywords

Module #6
Search Engine Optimization (SEO) Fundamentals
Optimizing website structure, content, and meta tags for search engines

Module #7
SEO Tools and Techniques
Using tools like SEMrush, Moz, and Ahrefs to improve SEO ranking

Module #8
Content Marketing Strategy
Creating content that resonates with your target audience using data-driven insights

Module #9
Content Creation and Distribution
Creating and promoting high-quality content across various channels

Module #10
Email Marketing Fundamentals
Building and nurturing email lists using data-driven segmentation and personalization

Module #11
Email Automation and Optimization
Using automation and A/B testing to improve email campaign performance

Module #12
Paid Advertising Basics
Introduction to paid advertising channels such as Google Ads and Facebook Ads

Module #13
Google Ads Campaign Optimization
Using data to optimize Google Ads campaigns for better ROI

Module #14
Facebook Ads and Social Media Advertising
Using Facebook Ads and social media platforms for targeted advertising

Module #15
Data-Driven Landing Page Optimization
Using data to optimize landing page design, copy, and user experience

Module #16
A/B Testing and Experimentation
Designing and executing A/B tests to improve conversion rates and user experience

Module #17
User Experience (UX) and Conversion Rate Optimization
Using data to improve website UX and conversion rates

Module #18
Data-Driven Decision Making
Using data to inform marketing decisions and measure ROI

Module #19
Marketing Attribution and Modeling
Understanding marketing attribution and modeling to optimize marketing efforts

Module #20
Data Visualization and Storytelling
Presenting data insights effectively using visualization and storytelling techniques

Module #21
Marketing Automation and Workflow Optimization
Using marketing automation to streamline workflows and improve efficiency

Module #22
Data-Driven Account-Based Marketing
Using data to identify and target high-value accounts

Module #23
Influencer Marketing and Partnerships
Using data to identify and partner with influencers and brands

Module #24
Measuring and Optimizing Return on Ad Spend (ROAS)
Using data to optimize ROAS and marketing budget allocation

Module #25
Course Wrap-Up & Conclusion
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