Data Privacy in Digital Advertising
( 25 Modules )

Module #1
Introduction to Data Privacy
Overview of data privacy, its importance, and relevance in digital advertising

Module #2
Data Privacy Regulations
Overview of key data privacy regulations such as GDPR, CCPA, and HIPAA

Module #3
Data Collection and Sharing
How data is collected and shared in digital advertising, including cookies, pixels, and SDKs

Module #4
Data Subject Rights
Understanding data subject rights, including access, correction, and deletion

Module #5
Consent and Transparency
Importance of obtaining informed consent and providing transparency in data collection and use

Module #6
Data Protection Impact Assessment (DPIA)
Conducting a DPIA to identify and mitigate data privacy risks

Module #7
Data Anonymization and Pseudonymization
Techniques for anonymizing and pseudonymizing data to protect user privacy

Module #8
Encryption and Data Security
Best practices for encrypting and securing data in transit and at rest

Module #9
Data Breach Response
Preparing for and responding to data breaches, including notification and containment

Module #10
Privacy by Design
Integrating privacy considerations into the design of digital advertising products and services

Module #11
User Privacy Controls
Implementing user-friendly privacy controls, such as opt-out mechanisms and privacy dashboards

Module #12
Data Minimization and Purpose Limitation
Collecting and processing only necessary data, and limiting its use to specified purposes

Module #13
Cross-Border Data Transfers
Legal and technical considerations for transferring data across borders

Module #14
Privacy Policies and Notices
Crafting clear and effective privacy policies and notices

Module #15
Vendor Management
Selecting and managing vendors to ensure data privacy compliance

Module #16
Privacy in Mobile App Development
Unique considerations for data privacy in mobile app development

Module #17
Privacy in Emerging Technologies
Data privacy implications of emerging technologies, such as AI, IoT, and blockchain

Module #18
Data Privacy and Anti-Discrimination
Addressing data privacy concerns related to discrimination and bias

Module #19
Privacy and Security in Ad Tech
Unique considerations for data privacy and security in ad tech

Module #20
Privacy and Data Protection in Programmatic Advertising
Data privacy and protection considerations in programmatic advertising

Module #21
Privacy in Data-Driven Marketing
Data privacy implications of data-driven marketing and analytics

Module #22
Privacy Compliance Frameworks
Implementing privacy compliance frameworks, such as ISO 27701 and NIST

Module #23
Auditing and Accountability
Conducting audits and ensuring accountability for data privacy compliance

Module #24
Data Privacy in Crisis Management
Managing data privacy incidents and crises

Module #25
Course Wrap-Up & Conclusion
Planning next steps in Data Privacy in Digital Advertising career

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Data Privacy in Digital Advertising ( 25 Modules )

Data Privacy in Digital Advertising
( 25 Modules )