Developing Effective Digital Advertising Campaigns
( 25 Modules )

Module #1
Introduction to Digital Advertising
Overview of digital advertising, its importance, and benefits

Module #2
Understanding Your Target Audience
Identifying and understanding your target audience, creating buyer personas

Module #3
Setting Campaign Goals and Objectives
Defining campaign goals, key performance indicators (KPIs), and measuring success

Module #4
Digital Advertising Channels
Overview of digital advertising channels:search, display, social, email, and more

Module #5
Search Engine Marketing (SEM)
Introduction to SEM, Google Ads, and Bing Ads

Module #6
Search Ad Campaign Strategy
Creating effective search ad campaigns, ad groups, and keyword research

Module #7
Display Advertising
Introduction to display advertising, banner ads, and targeting options

Module #8
Display Ad Campaign Strategy
Creating effective display ad campaigns, ad formats, and targeting options

Module #9
Social Media Advertising
Introduction to social media advertising, Facebook Ads, Instagram Ads, and more

Module #10
Social Media Ad Campaign Strategy
Creating effective social media ad campaigns, ad formats, and targeting options

Module #11
Email Marketing and Advertising
Introduction to email marketing and advertising, email campaigns, and segmentation

Module #12
Native Advertising
Introduction to native advertising, sponsored content, and native ad formats

Module #13
Measuring and Optimizing Campaign Performance
Measuring campaign performance, using analytics tools, and optimizing campaigns

Module #14
A/B Testing and Experimentation
A/B testing, multivariate testing, and experimentation in digital advertising

Module #15
Landing Page Optimization
Importance of landing page optimization, best practices, and optimization techniques

Module #16
Budgeting and Bidding Strategies
Creating effective budgeting and bidding strategies for digital advertising campaigns

Module #17
Ad Copywriting and Creative Assets
Crafting effective ad copy, creating visual assets, and using rich media ads

Module #18
Digital Advertising Metrics and Reporting
Understanding digital advertising metrics, creating reports, and data analysis

Module #19
Campaign Launch and Execution
Launching and executing digital advertising campaigns, campaign management, and troubleshooting

Module #20
Digital Advertising Trends and Innovations
Exploring the latest trends and innovations in digital advertising, voice search, and AI

Module #21
Mobile-First Advertising
Importance of mobile-first advertising, mobile-specific ad formats, and targeting options

Module #22
Video Advertising
Introduction to video advertising, YouTube Ads, and video ad formats

Module #23
Influencer Marketing and Advertising
Introduction to influencer marketing, influencer advertising, and partnership opportunities

Module #24
Digital Advertising Policy and Compliance
Understanding digital advertising policies, compliance, and regulatory requirements

Module #25
Course Wrap-Up & Conclusion
Planning next steps in Developing Effective Digital Advertising Campaigns career

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Developing Effective Digital Advertising Campaigns ( 25 Modules )

Developing Effective Digital Advertising Campaigns
( 25 Modules )