Digital Advertising Strategies and Technology
( 25 Modules )

Module #1
Introduction to Digital Advertising
Overview of digital advertising, its evolution, and importance in todays marketing landscape

Module #2
Digital Advertising Channels
Exploring different digital advertising channels, including search, social, display, email, and mobile

Module #3
Target Audience Analysis
Understanding target audience demographics, behaviors, and interests to inform digital advertising strategies

Module #4
Keyword Research and Planning
Conducting keyword research and planning for search engine marketing (SEM) campaigns

Module #5
Search Engine Marketing (SEM) Fundamentals
Understanding how SEM works, including ad auctions, bidding, and ad formats

Module #6
Google Ads (formerly Google AdWords) Essentials
Setting up and managing Google Ads campaigns, including ad groups, keywords, and bidding strategies

Module #7
Social Media Advertising Fundamentals
Overview of social media advertising, including ad formats, targeting, and measurement

Module #8
Facebook Ads Manager Essentials
Setting up and managing Facebook Ads campaigns, including ad creation, targeting, and budgeting

Module #9
Instagram Ads and Stories Ads
Understanding Instagrams advertising capabilities, including ads, stories, and shopping ads

Module #10
Display Advertising Fundamentals
Overview of display advertising, including ad formats, targeting, and measurement

Module #11
Google Display Network (GDN) Essentials
Setting up and managing GDN campaigns, including ad formats, targeting, and bidding strategies

Module #12
Native Advertising and Sponsored Content
Understanding native advertising, including sponsored content, product placements, and influencer marketing

Module #13
Email Marketing Fundamentals
Overview of email marketing, including email types, segmentation, and measurement

Module #14
Mobile Advertising Fundamentals
Understanding mobile advertising, including ad formats, targeting, and measurement

Module #15
Programmatic Advertising and RTB
Overview of programmatic advertising, including real-time bidding (RTB), supply-side platforms (SSPs), and demand-side platforms (DSPs)

Module #16
Data Management Platforms (DMPs) and Customer Data Platforms (CDPs)
Understanding data management platforms and customer data platforms, including data collection, segmentation, and activation

Module #17
Ad Measurement and Attribution
Understanding ad measurement and attribution, including metrics, models, and data-driven decision-making

Module #18
A/B Testing and Experimentation
Designing and executing A/B tests and experiments to optimize digital advertising campaigns

Module #19
Landing Page Optimization
Optimizing landing pages for digital advertising campaigns, including design, copy, and user experience

Module #20
Budgeting and Resource Allocation
Budgeting and resource allocation for digital advertising campaigns, including forecasting and ROI analysis

Module #21
Digital Advertising Campaign Optimization
Optimizing digital advertising campaigns for better performance, including ad rotation, ad scheduling, and bid management

Module #22
Brand Safety and Ad Quality
Ensuring brand safety and ad quality, including ad fraud, viewability, and ad blocking

Module #23
Digital Advertising Regulations and Compliance
Understanding digital advertising regulations and compliance, including GDPR, CCPA, and cookie laws

Module #24
Digital Advertising Technology and Automation
Exploring digital advertising technology and automation, including AI, machine learning, and automation platforms

Module #25
Course Wrap-Up & Conclusion
Planning next steps in Digital Advertising Strategies and Technology career

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Digital Advertising Strategies and Technology ( 25 Modules )

Digital Advertising Strategies and Technology
( 25 Modules )