Digital Advertising Strategy
( 25 Modules )

Module #1
Introduction to Digital Advertising
Overview of digital advertising, its importance, and the course objectives

Module #2
Understanding the Digital Advertising Landscape
Overview of the digital advertising ecosystem, key players, and trends

Module #3
Digital Advertising Channels
Overview of various digital advertising channels such as search, display, social media, and email

Module #4
Setting Digital Advertising Goals and Objectives
How to set measurable goals and objectives for digital advertising campaigns

Module #5
Target Audience Analysis
How to analyze and identify target audiences for digital advertising campaigns

Module #6
Digital Advertising Measurement and Metrics
Introduction to digital advertising measurement and metrics such as impressions, clicks, and conversions

Module #7
Google Ads (formerly Google AdWords) Fundamentals
Introduction to Google Ads, including account structure, ads, and bidding

Module #8
Search Advertising Strategies
Advanced search advertising strategies, including keyword research and optimization

Module #9
Display Advertising Fundamentals
Introduction to display advertising, including ad formats, targeting, and optimization

Module #10
Social Media Advertising Fundamentals
Introduction to social media advertising, including Facebook, Instagram, and LinkedIn

Module #11
Native Advertising Fundamentals
Introduction to native advertising, including ad formats, targeting, and optimization

Module #12
Email Advertising Fundamentals
Introduction to email advertising, including email marketing campaigns and automation

Module #13
Landing Page Optimization
How to optimize landing pages for digital advertising campaigns

Module #14
A/B Testing and Optimization
How to conduct A/B testing and optimize digital advertising campaigns

Module #15
Budgeting and Resource Allocation
How to allocate budget and resources for digital advertising campaigns

Module #16
Digital Advertising for Lead Generation
How to use digital advertising for lead generation and B2B marketing

Module #17
Digital Advertising for E-commerce
How to use digital advertising for e-commerce marketing and sales

Module #18
Digital Advertising for Brand Awareness
How to use digital advertising for brand awareness and reputation management

Module #19
Influencer Marketing
Introduction to influencer marketing and its role in digital advertising

Module #20
Programmatic Advertising
Introduction to programmatic advertising and its benefits

Module #21
Mobile Advertising
Introduction to mobile advertising and its unique challenges and opportunities

Module #22
Video Advertising
Introduction to video advertising and its role in digital advertising

Module #23
Audio Advertising
Introduction to audio advertising and its role in digital advertising

Module #24
Digital Advertising Analytics and Reporting
How to track and measure the performance of digital advertising campaigns

Module #25
Course Wrap-Up & Conclusion
Planning next steps in Digital Advertising Strategy career

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Digital Advertising Strategy ( 25 Modules )

Digital Advertising Strategy
( 25 Modules )