Digital Marketing
( 24 Modules )

Module #1
Introduction to Digital Marketing
Overview of digital marketing, its importance, and evolution

Module #2
Understanding Your Target Audience
Identifying and understanding your target audience, creating buyer personas

Module #3
Digital Marketing Channels
Overview of digital marketing channels, including search, social, email, and content marketing

Module #4
Search Engine Optimization (SEO) Fundamentals
Understanding how search engines work, keyword research, on-page optimization

Module #5
Technical SEO
Site architecture, mobile-friendliness, page speed optimization, and technical SEO best practices

Module #6
Content Creation and Strategy
Creating high-quality content, content marketing strategy, and content distribution

Module #7
Pay-Per-Click (PPC) Advertising
Introduction to PPC, campaign setup, ad creation, and bidding strategies

Module #8
Google Ads (formerly Google AdWords) Campaigns
Creating and managing Google Ads campaigns, ad groups, and keywords

Module #9
Social Media Marketing Fundamentals
Overview of social media platforms, creating a social media strategy, and content creation

Module #10
Facebook Ads and Advertising
Creating and managing Facebook Ads campaigns, targeting, and ad creation

Module #11
Email Marketing Fundamentals
Introduction to email marketing, building an email list, and email campaign creation

Module #12
Email Marketing Automation
Setting up email marketing automation, workflows, and journeys

Module #13
Influencer Marketing
What is influencer marketing, finding and partnering with influencers, and campaign measurement

Module #14
Content Marketing Distribution and Promotion
Distributing and promoting content, including repurposing and updating content

Module #15
Measurement and Analytics
Introduction to digital marketing analytics, Google Analytics, and tracking key metrics

Module #16
Conversion Rate Optimization (CRO)
Understanding CRO, identifying areas for improvement, and A/B testing

Module #17
User Experience (UX) Design
Understanding UX design principles, user research, and wireframing

Module #18
Mobile Marketing
Mobile marketing strategies, mobile-first design, and mobile app marketing

Module #19
Video Marketing
Creating effective video content, video distribution, and video advertising

Module #20
Podcast Marketing
Introduction to podcast marketing, creating a podcast, and promoting a podcast

Module #21
Digital Marketing Strategy and Planning
Creating a digital marketing strategy, setting goals, and allocating resources

Module #22
Digital Marketing Tools and Technology
Overview of digital marketing tools, marketing automation, and sales funnel optimization

Module #23
Digital Marketing Ethics and Laws
Understanding digital marketing ethics, laws, and regulations, including GDPR and CCPA

Module #24
Course Wrap-Up & Conclusion
Planning next steps in Digital Marketing career

Ready to Learn, Share, and Compete?