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10 Modules / ~100 pages
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~25 Modules / ~400 pages
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Digital Marketing Analytics
( 24 Modules )

Module #1
Introduction to Digital Marketing Analytics
Overview of digital marketing analytics, its importance, and key concepts
Module #2
Setting Up Google Analytics
Creating a Google Analytics account, setting up tracking codes, and understanding basic reports
Module #3
Understanding Google Analytics Interface
Navigating the Google Analytics interface, understanding dashboards, and creating custom reports
Module #4
Goal Setting and Conversion Tracking
Setting up goals, tracking conversions, and understanding conversion rates
Module #5
Understanding Website Metrics
Understanding key website metrics such as bounce rate, pages per session, and average session duration
Module #6
Audience Insights
Understanding audience demographics, interests, and behavior using Google Analytics
Module #7
Acquisition and Traffic Analysis
Analyzing traffic sources, understanding channels, and measuring campaign effectiveness
Module #8
Behavior Flow and Funnel Analysis
Analyzing user behavior, identifying pain points, and optimizing user experience
Module #9
A/B Testing and Experimentation
Introduction to A/B testing, creating experiments, and measuring results
Module #10
Introduction to Data Studio
Creating data visualizations, building dashboards, and telling stories with data
Module #11
Advanced Google Analytics Topics
Advanced tracking, event tracking, and using Google Tag Manager
Module #12
Social Media Analytics
Measuring social media performance, understanding engagement metrics, and optimizing social media campaigns
Module #13
Email Marketing Analytics
Measuring email marketing performance, understanding open rates, and optimizing email campaigns
Module #14
Search Engine Optimization (SEO) Analytics
Measuring SEO performance, understanding keyword metrics, and optimizing SEO campaigns
Module #15
Pay-Per-Click (PPC) Analytics
Measuring PPC performance, understanding cost-per-click metrics, and optimizing PPC campaigns
Module #16
Influencer Marketing Analytics
Measuring influencer marketing performance, understanding influencer metrics, and optimizing influencer campaigns
Module #17
Content Marketing Analytics
Measuring content marketing performance, understanding content metrics, and optimizing content campaigns
Module #18
Mobile App Analytics
Measuring mobile app performance, understanding app metrics, and optimizing app campaigns
Module #19
Video Marketing Analytics
Measuring video marketing performance, understanding video metrics, and optimizing video campaigns
Module #20
Advanced Data Analysis Techniques
Using regression analysis, clustering, and other advanced techniques to analyze digital marketing data
Module #21
Data-Driven Decision Making
Using data to inform marketing decisions, creating data-driven marketing strategies, and measuring ROI
Module #22
Building a Digital Marketing Analytics Team
Building a team, defining roles, and creating a data-driven marketing culture
Module #23
Digital Marketing Analytics Tools and Technologies
Overview of digital marketing analytics tools and technologies, including Google Analytics alternatives
Module #24
Course Wrap-Up & Conclusion
Planning next steps in Digital Marketing Analytics career


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