Digital Marketing Analytics
( 24 Modules )

Module #1
Introduction to Digital Marketing Analytics
Overview of digital marketing analytics, its importance, and key concepts

Module #2
Setting Up Google Analytics
Creating a Google Analytics account, setting up tracking codes, and understanding basic reports

Module #3
Understanding Google Analytics Interface
Navigating the Google Analytics interface, understanding dashboards, and creating custom reports

Module #4
Goal Setting and Conversion Tracking
Setting up goals, tracking conversions, and understanding conversion rates

Module #5
Understanding Website Metrics
Understanding key website metrics such as bounce rate, pages per session, and average session duration

Module #6
Audience Insights
Understanding audience demographics, interests, and behavior using Google Analytics

Module #7
Acquisition and Traffic Analysis
Analyzing traffic sources, understanding channels, and measuring campaign effectiveness

Module #8
Behavior Flow and Funnel Analysis
Analyzing user behavior, identifying pain points, and optimizing user experience

Module #9
A/B Testing and Experimentation
Introduction to A/B testing, creating experiments, and measuring results

Module #10
Introduction to Data Studio
Creating data visualizations, building dashboards, and telling stories with data

Module #11
Advanced Google Analytics Topics
Advanced tracking, event tracking, and using Google Tag Manager

Module #12
Social Media Analytics
Measuring social media performance, understanding engagement metrics, and optimizing social media campaigns

Module #13
Email Marketing Analytics
Measuring email marketing performance, understanding open rates, and optimizing email campaigns

Module #14
Search Engine Optimization (SEO) Analytics
Measuring SEO performance, understanding keyword metrics, and optimizing SEO campaigns

Module #15
Pay-Per-Click (PPC) Analytics
Measuring PPC performance, understanding cost-per-click metrics, and optimizing PPC campaigns

Module #16
Influencer Marketing Analytics
Measuring influencer marketing performance, understanding influencer metrics, and optimizing influencer campaigns

Module #17
Content Marketing Analytics
Measuring content marketing performance, understanding content metrics, and optimizing content campaigns

Module #18
Mobile App Analytics
Measuring mobile app performance, understanding app metrics, and optimizing app campaigns

Module #19
Video Marketing Analytics
Measuring video marketing performance, understanding video metrics, and optimizing video campaigns

Module #20
Advanced Data Analysis Techniques
Using regression analysis, clustering, and other advanced techniques to analyze digital marketing data

Module #21
Data-Driven Decision Making
Using data to inform marketing decisions, creating data-driven marketing strategies, and measuring ROI

Module #22
Building a Digital Marketing Analytics Team
Building a team, defining roles, and creating a data-driven marketing culture

Module #23
Digital Marketing Analytics Tools and Technologies
Overview of digital marketing analytics tools and technologies, including Google Analytics alternatives

Module #24
Course Wrap-Up & Conclusion
Planning next steps in Digital Marketing Analytics career

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Digital Marketing Analytics ( 24 Modules )

Digital Marketing Analytics
( 24 Modules )