Module #18 Mobile App Analytics Measuring mobile app performance, understanding app metrics, and optimizing app campaigns
Module #19 Video Marketing Analytics Measuring video marketing performance, understanding video metrics, and optimizing video campaigns
Module #20 Advanced Data Analysis Techniques Using regression analysis, clustering, and other advanced techniques to analyze digital marketing data
Module #21 Data-Driven Decision Making Using data to inform marketing decisions, creating data-driven marketing strategies, and measuring ROI
Module #22 Building a Digital Marketing Analytics Team Building a team, defining roles, and creating a data-driven marketing culture
Module #23 Digital Marketing Analytics Tools and Technologies Overview of digital marketing analytics tools and technologies, including Google Analytics alternatives
Module #24 Course Wrap-Up & Conclusion Planning next steps in Digital Marketing Analytics career