Digital Marketing Analytics and Performance Measurement
( 25 Modules )

Module #1
Introduction to Digital Marketing Analytics
Overview of digital marketing analytics, importance, and benefits

Module #2
Setting Up Digital Marketing Analytics
Setting up Google Analytics, Google Tag Manager, and other analytics tools

Module #3
Understanding Digital Marketing Metrics
Defining and measuring key digital marketing metrics such as traffic, engagement, and conversion

Module #4
Digital Marketing Analytics Tools and Technologies
Overview of popular digital marketing analytics tools and technologies

Module #5
Data-Driven Decision Making in Digital Marketing
The importance of data-driven decision making in digital marketing and how to implement it

Module #6
Website Analytics Fundamentals
Understanding website analytics, including user behavior and conversion optimization

Module #7
Google Analytics for Website Analysis
Using Google Analytics for website analysis, including setup, tracking, and reporting

Module #8
Website Heatmap and Session Recording Analysis
Using heatmap and session recording tools to analyze user behavior on a website

Module #9
Website A/B Testing and Experimentation
Using A/B testing and experimentation to improve website conversion rates

Module #10
Website Speed and Performance Optimization
Optimizing website speed and performance for better user experience and search engine rankings

Module #11
Social Media Analytics Fundamentals
Understanding social media analytics, including engagement, reach, and conversion tracking

Module #12
Facebook Insights and Analytics
Using Facebook Insights and Analytics to track social media performance

Module #13
Twitter Analytics and Advertising
Using Twitter Analytics and Advertising to track social media performance and run targeted ads

Module #14
Instagram Insights and Analytics
Using Instagram Insights and Analytics to track social media performance

Module #15
Social Media Listening and Sentiment Analysis
Using social media listening and sentiment analysis tools to track brand reputation and customer sentiment

Module #16
Paid Advertising Analytics Fundamentals
Understanding paid advertising analytics, including cost, CPC, and conversion tracking

Module #17
Google Ads (formerly Google AdWords) Analytics
Using Google Ads Analytics to track paid advertising performance

Module #18
Facebook Ads Analytics and Optimization
Using Facebook Ads Analytics to track paid advertising performance and optimize ad campaigns

Module #19
LinkedIn Ads Analytics and Optimization
Using LinkedIn Ads Analytics to track paid advertising performance and optimize ad campaigns

Module #20
AdWords Scripting and Automation
Using AdWords scripting and automation to optimize paid advertising campaigns

Module #21
Data Visualization for Digital Marketing Analytics
Using data visualization tools to present digital marketing analytics insights

Module #22
Predictive Analytics and Modeling in Digital Marketing
Using predictive analytics and modeling to forecast digital marketing performance

Module #23
Machine Learning and AI in Digital Marketing Analytics
Using machine learning and AI to automate digital marketing analytics and decision making

Module #24
Digital Marketing Analytics Dashboards and Reporting
Creating digital marketing analytics dashboards and reports for stakeholders

Module #25
Course Wrap-Up & Conclusion
Planning next steps in Digital Marketing Analytics and Performance Measurement career

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Digital Marketing Analytics and Performance Measurement ( 25 Modules )

Digital Marketing Analytics and Performance Measurement
( 25 Modules )