Digital Marketing Strategy and Planning Essentials
( 25 Modules )

Module #1
Introduction to Digital Marketing Strategy
Overview of digital marketing, importance of strategy, and key concepts

Module #2
Understanding Your Target Audience
Conducting market research, understanding customer personas, and defining target audience

Module #3
Competitor Analysis
Analyzing competitors, identifying strengths and weaknesses, and market gaps

Module #4
Setting Digital Marketing Goals and Objectives
Defining SMART goals, key performance indicators (KPIs), and metrics

Module #5
Understanding Digital Marketing Channels
Overview of digital marketing channels, including search, social, email, and more

Module #6
Search Engine Optimization (SEO) Fundamentals
Understanding how search engines work, keyword research, and on-page optimization

Module #7
Pay-Per-Click (PPC) Advertising
Introduction to PPC, Google Ads, and campaign creation

Module #8
Social Media Marketing Fundamentals
Overview of social media platforms, content strategy, and engagement

Module #9
Email Marketing Essentials
Building an email list, creating effective campaigns, and metrics

Module #10
Content Marketing Strategy
Developing a content strategy, creating engaging content, and distribution channels

Module #11
Influencer Marketing
Understanding influencer marketing, finding and partnering with influencers

Module #12
Mobile Marketing
Understanding mobile marketing, mobile-friendly websites, and mobile-specific campaigns

Module #13
Analytics and Measurement
Understanding Google Analytics, tracking metrics, and data-driven decision making

Module #14
Digital Marketing Budgeting and Resource Allocation
Creating a digital marketing budget, resource allocation, and prioritization

Module #15
Creating a Digital Marketing Plan
Developing a comprehensive digital marketing plan, including channels and tactics

Module #16
Content Creation and Distribution
Creating and distributing content across channels, including blog posts, videos, and social media

Module #17
Digital Marketing Automation
Understanding marketing automation, workflow optimization, and tool selection

Module #18
conversions and Sales Funnel Optimization
Understanding conversion rate optimization, sales funnels, and A/B testing

Module #19
Digital Marketing Reporting and Analysis
Creating effective reports, data analysis, and insights

Module #20
Addressing Common Digital Marketing Challenges
Overcoming common challenges, including budget constraints, resource limitations, and team communication

Module #21
Staying Up-to-Date with Digital Marketing Trends
Keeping current with the latest digital marketing trends, tools, and best practices

Module #22
Digital Marketing for Small Business and Startups
Tailoring digital marketing strategies for small business and startups

Module #23
Digital Marketing for E-commerce
Digital marketing strategies specific to e-commerce, including product promotion and retargeting

Module #24
Digital Marketing for B2B
Digital marketing strategies specific to B2B, including lead generation and account-based marketing

Module #25
Course Wrap-Up & Conclusion
Planning next steps in Digital Marketing Strategy and Planning Essentials career

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Digital Marketing Strategy and Planning Essentials ( 25 Modules )

Digital Marketing Strategy and Planning Essentials
( 25 Modules )