Digital Marketing Techniques
( 25 Modules )

Module #1
Introduction to Digital Marketing
Overview of digital marketing, its importance, and key concepts

Module #2
Understanding Your Target Audience
Identifying and segmenting target audiences, creating buyer personas

Module #3
Setting Digital Marketing Goals and Objectives
Defining SMART goals, key performance indicators (KPIs), and measurement strategies

Module #4
Search Engine Optimization (SEO) Fundamentals
Understanding how search engines work, keyword research, and on-page optimization

Module #5
Technical SEO
Crawling, indexing, site speed optimization, mobile-friendliness, and schema markup

Module #6
Content Marketing Strategy
Developing a content marketing plan, content types, and distribution channels

Module #7
Creating Engaging Content
Writing for the web, content formats, and repurposing content

Module #8
Email Marketing Essentials
Building an email list, email campaigns, and automation

Module #9
Pay-Per-Click (PPC) Advertising
Understanding PPC, creating effective ad campaigns, and bid management

Module #10
Social Media Marketing Fundamentals
Overview of social media platforms, creating a social media strategy, and content creation

Module #11
Facebook Advertising
Targeting options, ad formats, and campaign optimization

Module #12
Instagram and Visual Storytelling
Using Instagram for business, visual content creation, and influencer marketing

Module #13
Twitter and Real-Time Engagement
Using Twitter for customer service, Twitter Ads, and content strategies

Module #14
Influencer Marketing and Partnerships
Identifying and collaborating with influencers, partnership strategies, and measurement

Module #15
Analytics and Measurement
Understanding Google Analytics, setting up tracking, and measuring campaign performance

Module #16
Conversion Rate Optimization (CRO)
Understanding CRO, improving user experience, and A/B testing

Module #17
User Experience (UX) and Design
Principles of UX design, wireframing, and prototyping

Module #18
Mobile Marketing and Optimization
Importance of mobile, mobile-specific marketing strategies, and optimization techniques

Module #19
Video Marketing and Storytelling
Using video for marketing, video formats, and distribution channels

Module #20
Podcasting and Audio Content
Creating and promoting podcasts, audio content strategies, and monetization

Module #21
Digital PR and Online Reputation Management
Building online reputation, crisis management, and leveraging media coverage

Module #22
Affiliate Marketing and Partnerships
Understanding affiliate marketing, finding affiliates, and creating effective partnerships

Module #23
E-commerce and Digital Sales
E-commerce platforms, optimizing product pages, and checkout processes

Module #24
Digital Marketing Strategy and Planning
Developing a comprehensive digital marketing strategy, allocating resources, and budgeting

Module #25
Course Wrap-Up & Conclusion
Planning next steps in Digital Marketing Techniques career

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Digital Marketing Techniques ( 25 Modules )

Digital Marketing Techniques
( 25 Modules )