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WIZAPE
Apprentice Mode
10 Modules / ~100 pages
Wizard Mode
~25 Modules / ~400 pages

Digital Marketing and Sales Strategies
( 25 Modules )

Module #1
Introduction to Digital Marketing
Overview of digital marketing, its importance, and key concepts
Module #2
Understanding Your Target Audience
Identifying and analyzing target audience, buyer personas, and customer journey
Module #3
Setting Digital Marketing Goals and Objectives
Defining SMART goals, Key Performance Indicators (KPIs), and metrics for measuring success
Module #4
Search Engine Optimization (SEO) Fundamentals
Understanding how search engines work, keyword research, and on-page optimization
Module #5
SEO Advanced Techniques
Technical SEO, link building, and local SEO strategies
Module #6
Pay-Per-Click (PPC) Advertising
Creating and managing PPC campaigns, ad copywriting, and bid management
Module #7
Social Media Marketing Overview
Introduction to social media platforms, content creation, and engagement strategies
Module #8
Facebook Advertising
Creating and managing Facebook ad campaigns, targeting, and budgeting
Module #9
Instagram and LinkedIn Advertising
Advertising on Instagram and LinkedIn, Sponsored Content, and Lead Generation
Module #10
Content Marketing Strategy
Developing a content marketing plan, content creation, and distribution channels
Module #11
Email Marketing Fundamentals
Building an email list, creating effective email campaigns, and automation
Module #12
Influencer Marketing and Partnerships
Finding and collaborating with influencers, partnership strategies, and measuring ROI
Module #13
Conversion Rate Optimization (CRO)
Understanding user experience, A/B testing, and optimizing conversion rates
Module #14
Digital Analytics and Measurement
Google Analytics, tracking and measuring website data, and data-driven decision making
Module #15
Sales Strategy and Funnel Development
Understanding the sales funnel, lead generation, and conversion strategies
Module #16
Sales Enablement and Automation
Sales automation tools, CRM integration, and sales analytics
Module #17
Account-Based Marketing (ABM)
Targeting and engaging key accounts, personalized marketing, and ABM strategies
Module #18
Content Upgrade and Lead Magnet Strategies
Creating effective lead magnets, gated content, and tripwires
Module #19
Retargeting and Remarketing Strategies
Retargeting ads, remarketing campaigns, and customer nurture sequences
Module #20
User Experience (UX) and Mobile Optimization
Designing for user experience, mobile-first approach, and responsive design
Module #21
Video Marketing and Storytelling
Creating effective video content, storytelling strategies, and distribution channels
Module #22
Podcasting and Audio Content
Creating and promoting podcasts, audio content strategy, and monetization options
Module #23
Influencer and Affiliate Marketing
Partnering with influencers, affiliate marketing strategies, and commission structures
Module #24
Digital Marketing Budgeting and ROI
Allocating budget, measuring ROI, and optimizing marketing spend
Module #25
Course Wrap-Up & Conclusion
Planning next steps in Digital Marketing and Sales Strategies career


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