Digital Marketing for Charities
( 25 Modules )

Module #1
Introduction to Digital Marketing for Charities
Overview of digital marketing and its importance for charities

Module #2
Understanding Your Online Audience
Identifying and understanding your charitys online audience

Module #3
Setting Digital Marketing Goals
Setting SMART goals for your charitys digital marketing efforts

Module #4
Digital Marketing Channels Overview
Introduction to various digital marketing channels, including social media, email, and search engines

Module #5
Measuring Digital Marketing Success
Understanding key metrics and analytics for measuring digital marketing success

Module #6
Social Media Strategy for Charities
Developing a social media strategy tailored to your charitys goals

Module #7
Facebook and Instagram for Charities
Using Facebook and Instagram to engage with your audience and promote your charity

Module #8
Twitter and LinkedIn for Charities
Leveraging Twitter and LinkedIn for charity awareness and fundraising

Module #9
Content Creation for Social Media
Creating engaging content for social media platforms

Module #10
Social Media Advertising for Charities
Using paid social media advertising to reach new audiences and drive donations

Module #11
Email Marketing for Charities
Building and nurturing an email list to drive donations and engagement

Module #12
Creating Effective Email Campaigns
Crafting compelling email campaigns to engage your audience

Module #13
Email Automation for Charities
Using email automation to streamline and optimize your email marketing

Module #14
Online Fundraising Strategies
Developing effective online fundraising strategies for your charity

Module #15
Peer-to-Peer Fundraising
Empowering supporters to fundraise on behalf of your charity

Module #16
Search Engine Optimization (SEO) for Charities
Optimizing your website for search engines to increase visibility and traffic

Module #17
Google Grants for Charities
Leveraging Google Grants to drive website traffic and donations

Module #18
Paid Search Advertising for Charities
Using paid search advertising to drive targeted traffic and donations

Module #19
Google Analytics for Charities
Tracking and measuring website performance using Google Analytics

Module #20
Conversion Rate Optimization
Optimizing your website for conversions and donations

Module #21
Influencer Marketing for Charities
Partnering with influencers to promote your charity and cause

Module #22
Content Marketing for Charities
Creating valuable content to attract and engage your target audience

Module #23
Digital Storytelling for Charities
Using storytelling to convey your charitys mission and impact

Module #24
Digital Governance and Risk Management
Managing digital risks and ensuring online compliance for charities

Module #25
Course Wrap-Up & Conclusion
Planning next steps in Digital Marketing for Charities career

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Digital Marketing for Charities ( 25 Modules )

Digital Marketing for Charities
( 25 Modules )