Digital Marketing for E-commerce
( 25 Modules )

Module #1
Introduction to Digital Marketing for E-commerce
Overview of the importance of digital marketing for e-commerce businesses

Module #2
Understanding Your Target Audience
Identifying and understanding your target audience, their needs, and behaviors

Module #3
E-commerce Business Model and Platform
Overview of popular e-commerce business models and platforms (e.g. Shopify, WooCommerce, BigCommerce)

Module #4
Setting Up Your E-commerce Store
Practical steps to set up an e-commerce store, including choosing a domain, web hosting, and theme selection

Module #5
Search Engine Optimization (SEO) for E-commerce
Fundamentals of SEO and how to optimize your e-commerce store for search engines

Module #6
Keyword Research for E-commerce
Tools and techniques for conducting keyword research to inform your content and marketing strategy

Module #7
Content Creation for E-commerce
Creating high-quality, engaging content to attract and convert customers

Module #8
Pay-Per-Click (PPC) Advertising for E-commerce
Introduction to PPC advertising, including Google Ads and Facebook Ads

Module #9
Google Ads Campaign Setup and Optimization
Practical steps to set up and optimize Google Ads campaigns for e-commerce

Module #10
Facebook Ads Campaign Setup and Optimization
Practical steps to set up and optimize Facebook Ads campaigns for e-commerce

Module #11
Email Marketing for E-commerce
Building and nurturing email lists, creating effective email campaigns, and automation

Module #12
Social Media Marketing for E-commerce
Leveraging social media platforms to drive traffic, engagement, and sales

Module #13
Influencer Marketing for E-commerce
Partnering with influencers to reach new audiences and build brand awareness

Module #14
Affiliate Marketing for E-commerce
Building and managing affiliate programs to drive sales and revenue

Module #15
Conversion Rate Optimization (CRO) for E-commerce
Analyzing and optimizing your website to improve conversion rates

Module #16
User Experience (UX) Design for E-commerce
Designing an intuitive and user-friendly e-commerce experience

Module #17
Analytics and Performance Measurement for E-commerce
Using Google Analytics and other tools to measure and optimize e-commerce performance

Module #18
Retargeting and Remarketing for E-commerce
Targeting users who have abandoned their shopping carts or visited your website

Module #19
Chatbots and Conversational Commerce
Using chatbots and conversational commerce to improve customer service and sales

Module #20
Optimizing Your E-commerce Store for Mobile
Ensuring a seamless mobile shopping experience

Module #21
Loyalty and Retention Strategies for E-commerce
Building customer loyalty and retention through email, loyalty programs, and more

Module #22
Omnichannel Marketing for E-commerce
Creating a seamless shopping experience across online and offline channels

Module #23
E-commerce Content Marketing
Creating and distributing valuable, relevant, and consistent content to attract and retain customers

Module #24
Video Marketing for E-commerce
Using video to drive engagement, sales, and brand awareness

Module #25
Course Wrap-Up & Conclusion
Planning next steps in Digital Marketing for E-commerce career

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Digital Marketing for E-commerce ( 25 Modules )

Digital Marketing for E-commerce
( 25 Modules )