Module #1 Introduction to Digital Marketing for E-commerce Overview of the importance of digital marketing for e-commerce businesses
Module #2 Understanding Your Target Audience Identifying and understanding your target audience, their needs, and behaviors
Module #3 E-commerce Business Model and Platform Overview of popular e-commerce business models and platforms (e.g. Shopify, WooCommerce, BigCommerce)
Module #4 Setting Up Your E-commerce Store Practical steps to set up an e-commerce store, including choosing a domain, web hosting, and theme selection
Module #5 Search Engine Optimization (SEO) for E-commerce Fundamentals of SEO and how to optimize your e-commerce store for search engines
Module #6 Keyword Research for E-commerce Tools and techniques for conducting keyword research to inform your content and marketing strategy
Module #7 Content Creation for E-commerce Creating high-quality, engaging content to attract and convert customers
Module #8 Pay-Per-Click (PPC) Advertising for E-commerce Introduction to PPC advertising, including Google Ads and Facebook Ads
Module #9 Google Ads Campaign Setup and Optimization Practical steps to set up and optimize Google Ads campaigns for e-commerce
Module #10 Facebook Ads Campaign Setup and Optimization Practical steps to set up and optimize Facebook Ads campaigns for e-commerce
Module #11 Email Marketing for E-commerce Building and nurturing email lists, creating effective email campaigns, and automation
Module #12 Social Media Marketing for E-commerce Leveraging social media platforms to drive traffic, engagement, and sales
Module #13 Influencer Marketing for E-commerce Partnering with influencers to reach new audiences and build brand awareness
Module #14 Affiliate Marketing for E-commerce Building and managing affiliate programs to drive sales and revenue
Module #15 Conversion Rate Optimization (CRO) for E-commerce Analyzing and optimizing your website to improve conversion rates
Module #16 User Experience (UX) Design for E-commerce Designing an intuitive and user-friendly e-commerce experience
Module #17 Analytics and Performance Measurement for E-commerce Using Google Analytics and other tools to measure and optimize e-commerce performance
Module #18 Retargeting and Remarketing for E-commerce Targeting users who have abandoned their shopping carts or visited your website
Module #19 Chatbots and Conversational Commerce Using chatbots and conversational commerce to improve customer service and sales
Module #20 Optimizing Your E-commerce Store for Mobile Ensuring a seamless mobile shopping experience
Module #21 Loyalty and Retention Strategies for E-commerce Building customer loyalty and retention through email, loyalty programs, and more
Module #22 Omnichannel Marketing for E-commerce Creating a seamless shopping experience across online and offline channels
Module #23 E-commerce Content Marketing Creating and distributing valuable, relevant, and consistent content to attract and retain customers
Module #24 Video Marketing for E-commerce Using video to drive engagement, sales, and brand awareness
Module #25 Course Wrap-Up & Conclusion Planning next steps in Digital Marketing for E-commerce career
