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WIZAPE
Apprentice Mode
10 Modules / ~100 pages
Wizard Mode
~25 Modules / ~400 pages

Digital Marketing for Entrepreneurs
( 25 Modules )

Module #1
Introduction to Digital Marketing
Overview of digital marketing, its importance, and benefits for entrepreneurs
Module #2
Understanding Your Target Audience
Identifying and analyzing your target audience, creating buyer personas
Module #3
Setting Digital Marketing Goals and Objectives
Defining key performance indicators (KPIs) and setting measurable goals
Module #4
Website Fundamentals
Importance of having a website, website types, and essential pages
Module #5
Search Engine Optimization (SEO) Basics
Understanding how search engines work, keyword research, and on-page optimization
Module #6
Content Marketing Strategy
Creating a content marketing plan, types of content, and content distribution channels
Module #7
Email Marketing Essentials
Building an email list, creating effective email campaigns, and email automation
Module #8
Social Media Marketing Overview
Understanding social media platforms, creating a social media strategy, and content creation
Module #9
Facebook Marketing
Creating a Facebook business page, Facebook ads, and Facebook insights
Module #10
Instagram Marketing
Using Instagram for business, Instagram stories, and Instagram ads
Module #11
Twitter Marketing
Using Twitter for business, Twitter advertising, and Twitter analytics
Module #12
LinkedIn Marketing
Using LinkedIn for business, LinkedIn advertising, and LinkedIn analytics
Module #13
Paid Advertising (Google Ads, Facebook Ads)
Understanding paid advertising, creating effective ads, and bidding strategies
Module #14
Influencer Marketing
Partnering with influencers, finding the right influencers, and measuring influencer ROI
Module #15
Affiliate Marketing
Understanding affiliate marketing, finding affiliate programs, and creating affiliate campaigns
Module #16
Analytics and Reporting
Understanding Google Analytics, tracking website analytics, and creating data-driven reports
Module #17
Conversion Rate Optimization (CRO)
Understanding CRO, creating effective landing pages, and A/B testing
Module #18
Digital Marketing Strategy and Planning
Creating a comprehensive digital marketing strategy, setting budgets, and resource allocation
Module #19
Measuring Digital Marketing ROI
Understanding ROI, calculating ROI, and optimizing for higher ROI
Module #20
Common Digital Marketing Mistakes to Avoid
Identifying common mistakes, avoiding mistakes, and troubleshooting common issues
Module #21
Staying Up-to-Date with Digital Marketing Trends
Following industry trends, staying updated with algorithm changes, and adapting to new platforms
Module #22
Creating a Digital Marketing Team
Building a digital marketing team, roles and responsibilities, and managing a digital marketing team
Module #23
Digital Marketing Tools and Software
Overview of digital marketing tools, selecting the right tools, and using tools effectively
Module #24
Case Studies and Success Stories
Real-life examples of successful digital marketing campaigns, analyzing successes and failures
Module #25
Course Wrap-Up & Conclusion
Planning next steps in Digital Marketing for Entrepreneurs career


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