E-Commerce Strategy
( 24 Modules )

Module #1
Introduction to E-Commerce
Overview of the e-commerce landscape, importance of strategy, and course objectives

Module #2
E-Commerce Business Models
Types of e-commerce business models, advantages, and examples

Module #3
Understanding Your Target Market
Identifying and understanding your target audience, market research, and analysis

Module #4
Competitor Analysis
Analyzing competitors, identifying strengths and weaknesses, and creating a competitive strategy

Module #5
E-Commerce Platform Selection
Overview of popular e-commerce platforms, features, and selection criteria

Module #6
E-Commerce Website Design and Development
Best practices for e-commerce website design, development, and optimization

Module #7
Product Management
Product sourcing, pricing, and inventory management strategies

Module #8
Supply Chain and Logistics Management
Understanding supply chain and logistics management, strategies for efficient delivery

Module #9
Payment Gateway and Processing
Overview of payment gateways, payment processing options, and security considerations

Module #10
Search Engine Optimization (SEO)
SEO strategies for e-commerce websites, keyword research, and optimization techniques

Module #11
Pay-Per-Click (PPC) Advertising
PPC advertising strategies, campaign setup, and optimization techniques

Module #12
Social Media Marketing for E-Commerce
Using social media for e-commerce, creating effective social media campaigns

Module #13
Email Marketing for E-Commerce
Email marketing strategies for e-commerce, building and segmenting email lists

Module #14
Content Marketing for E-Commerce
Creating effective content marketing strategies for e-commerce, measuring ROI

Module #15
Influencer Marketing for E-Commerce
Partnering with influencers, measuring ROI, and integrating with e-commerce strategy

Module #16
Measuring E-Commerce Performance
Defining and tracking key performance indicators (KPIs), Google Analytics for e-commerce

Module #17
Conversion Rate Optimization
Identifying and optimizing conversion rates, A/B testing, and user experience optimization

Module #18
E-Commerce Security and Compliance
E-commerce security best practices, complying with regulations, and protecting customer data

Module #19
Customer Service and Support
Creating effective customer service strategies, managing customer complaints and feedback

Module #20
Returns and Refund Policy
Creating a returns and refund policy, managing returns, and reducing cart abandonment

Module #21
E-Commerce Analytics and Insights
Using data to inform e-commerce decisions, creating data-driven strategies

Module #22
E-Commerce and Omnichannel Retailing
Integrating e-commerce with offline channels, creating seamless customer experiences

Module #23
Global E-Commerce and International Expansion
Expanding e-commerce business globally, understanding international regulations and logistics

Module #24
Course Wrap-Up & Conclusion
Planning next steps in E-Commerce Strategy career

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E-Commerce Strategy ( 24 Modules )

E-Commerce Strategy
( 24 Modules )