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Apprentice Mode
10 Modules / ~100 pages
Wizard Mode
~25 Modules / ~400 pages

E-commerce Management
( 25 Modules )

Module #1
Introduction to E-commerce
Defining e-commerce, benefits, and opportunities
Module #2
E-commerce Business Models
Types of e-commerce business models, advantages, and disadvantages
Module #3
Understanding Target Markets
Identifying and understanding target customers, market research, and analysis
Module #4
E-commerce Platform Selection
Overview of popular e-commerce platforms, selection criteria, and implementation
Module #5
Website Design and Development
Best practices for e-commerce website design, development, and optimization
Module #6
Product Management
Product categorization, product information management, and inventory management
Module #7
Pricing and Inventory Strategies
Dynamic pricing, pricing strategies, and inventory management techniques
Module #8
Supply Chain Management
Overview of supply chain management, logistics, and fulfillment strategies
Module #9
Payment Gateway Integration
Overview of payment gateways, integration, and security considerations
Module #10
Order Management and Fulfillment
Order processing, fulfillment, and shipping strategies
Module #11
Digital Marketing Fundamentals
Overview of digital marketing channels, including search engine optimization, pay-per-click advertising, and social media marketing
Module #12
Search Engine Optimization (SEO)
Keyword research, on-page optimization, and technical SEO strategies
Module #13
Pay-Per-Click (PPC) Advertising
Creating and managing PPC campaigns, bid strategies, and ad copy optimization
Module #14
Social Media Marketing
Using social media for e-commerce, content creation, and engagement strategies
Module #15
Email Marketing
Building and segmenting email lists, creating email campaigns, and automation strategies
Module #16
Customer Relationship Management (CRM)
Understanding CRM, customer profiling, and loyalty programs
Module #17
E-commerce Analytics and Reporting
Understanding e-commerce metrics, Google Analytics, and data-driven decision making
Module #18
Conversion Rate Optimization (CRO)
Understanding CRO, A/B testing, and user experience optimization strategies
Module #19
E-commerce Security and Compliance
Understanding e-commerce security threats, payment card industry (PCI) compliance, and GDPR regulations
Module #20
E-commerce Law and Ethics
Understanding e-commerce laws, intellectual property rights, and ethical considerations
Module #21
Global E-commerce
Expanding e-commerce businesses globally, international shipping, and cultural considerations
Module #22
Mobile Commerce
Understanding mobile commerce, mobile-optimized websites, and mobile app development
Module #23
Artificial Intelligence (AI) in E-commerce
Understanding AI applications in e-commerce, chatbots, and predictive analytics
Module #24
E-commerce Strategy and Planning
Developing an e-commerce strategy, creating a business plan, and budgeting for e-commerce initiatives
Module #25
Course Wrap-Up & Conclusion
Planning next steps in E-commerce Management career


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