Module #1 Introduction to E-commerce Defining e-commerce, benefits, and opportunities
Module #2 E-commerce Business Models Types of e-commerce business models, advantages, and disadvantages
Module #3 Understanding Target Markets Identifying and understanding target customers, market research, and analysis
Module #4 E-commerce Platform Selection Overview of popular e-commerce platforms, selection criteria, and implementation
Module #5 Website Design and Development Best practices for e-commerce website design, development, and optimization
Module #6 Product Management Product categorization, product information management, and inventory management
Module #7 Pricing and Inventory Strategies Dynamic pricing, pricing strategies, and inventory management techniques
Module #8 Supply Chain Management Overview of supply chain management, logistics, and fulfillment strategies
Module #9 Payment Gateway Integration Overview of payment gateways, integration, and security considerations
Module #10 Order Management and Fulfillment Order processing, fulfillment, and shipping strategies
Module #11 Digital Marketing Fundamentals Overview of digital marketing channels, including search engine optimization, pay-per-click advertising, and social media marketing
Module #12 Search Engine Optimization (SEO) Keyword research, on-page optimization, and technical SEO strategies
Module #13 Pay-Per-Click (PPC) Advertising Creating and managing PPC campaigns, bid strategies, and ad copy optimization
Module #14 Social Media Marketing Using social media for e-commerce, content creation, and engagement strategies
Module #15 Email Marketing Building and segmenting email lists, creating email campaigns, and automation strategies
